Senior Retail Media Strategist

Adelphi Group; Baltimore (MD); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Office hubs worldwide

Competitive PTO and holidays

Learning & development opportunities

Parental leave & benefits

ERGs and inclusion

Job summary

Flywheel is seeking a Senior Media Manager to lead and drive media initiatives within the retail landscape. You will develop and execute media strategies, optimize campaigns, and ensure alignment with business goals.

Strong understanding of retail advertising platforms, data-driven decision making, and a track record in media management are required. The role involves leading campaigns, budgeting with clients, and delivering KPIs, with opportunities for growth within Flywheel’s global teams.

Qualifications

• Bachelor’s degree required with 6+ years in account management.
• Experience in Digital Retail / Retail Media.
• Strong analytics and Excel skills with pivot tables and VLOOKUP.

Responsibilities

• Lead client engagements and drive strategy discussions.
• Plan budgets with clients and deliver campaigns against KPIs.
• Guide campaign optimizations and bid strategies.
• Oversee reporting and performance insights for campaigns.
• Lead or oversee recurring client calls.
• Develop account teams and mentor junior staff.
• Coordinate quarterly business reviews.
• Travel as required.

Skills

Account management

Digital Retail

Ecommerce media

Analytical skills

Pivot tables

VLOOKUP

Communication skills

Project management

Data-driven decisions

Leadership

Education

Bachelor’s Degree

Tools

Excel

Job description

Flywheel is seeking a Senior Media Manager to lead and drive media initiatives within the retail landscape. You will develop and execute media strategies, optimize campaigns, and ensure alignment with business goals.

Strong understanding of retail advertising platforms, data-driven decision making, and a track record in media management are required. The role involves leading campaigns, budgeting with clients, and delivering KPIs, with opportunities for growth within Flywheel’s global teams.