Senior Retail Media Performance & Measurement Lead

Walgreens; Deerfield (IL); On-site; USD 115,400 - 196,200; Full time

Job summary

Walgreens is looking for a Senior Manager, Retail Media Performance & Measurement. This role involves owning the framework for campaign measurement across various media channels and collaborating across teams to integrate measurement strategies effectively.

The ideal candidate will have a Bachelor's degree and at least 4 years of experience in retail media and digital advertising. This position offers a compelling salary range of $115,400 to $196,200 and the opportunity to lead a high-performance team.

Qualifications

• At least 4 years in retail media or digital advertising.
• Expertise in campaign measurement methodologies.
• Strong knowledge of first-party data strategies.
• Experience managing external measurement partners.
• Ability to lead and inspire teams.
• Collaboration skills across sales and analytics.

Responsibilities

• Lead retail media measurement strategy execution.
• Own post-campaign insights and reporting.
• Develop first-party audience strategies.
• Engage with third-party measurement partners.
• Support budget planning with third-party partners.
• Collaborate on go-to-market strategies.
• Educate on measurement best practices.
• Lead and mentor a high-performance team.
• Monitor competitive landscape and trends.
• Support pre-sale conversations on measurement.

Skills

Retail media expertise

Digital advertising knowledge

Campaign measurement

Audience strategy

Team leadership

Cross-functional collaboration

Education

Bachelor’s degree

Tools

Data analysis software

Measurement methodologies

Job description

Walgreens is looking for a Senior Manager, Retail Media Performance & Measurement. This role involves owning the framework for campaign measurement across various media channels and collaborating across teams to integrate measurement strategies effectively.

The ideal candidate will have a Bachelor's degree and at least 4 years of experience in retail media and digital advertising. This position offers a compelling salary range of $115,400 to $196,200 and the opportunity to lead a high-performance team.