Senior Manager, Retail Media Performance & Measurement

Walgreens; Deerfield (IL); On-site; USD 115,400 - 196,200; Full time

Job summary

Walgreens is looking for a Senior Manager, Retail Media Performance & Measurement. This role involves owning the framework for campaign measurement across various media channels and collaborating across teams to integrate measurement strategies effectively.

The ideal candidate will have a Bachelor's degree and at least 4 years of experience in retail media and digital advertising. This position offers a compelling salary range of $115,400 to $196,200 and the opportunity to lead a high-performance team.

Qualifications

• At least 4 years in retail media or digital advertising.
• Expertise in campaign measurement methodologies.
• Strong knowledge of first-party data strategies.
• Experience managing external measurement partners.
• Ability to lead and inspire teams.
• Collaboration skills across sales and analytics.

Responsibilities

• Lead retail media measurement strategy execution.
• Own post-campaign insights and reporting.
• Develop first-party audience strategies.
• Engage with third-party measurement partners.
• Support budget planning with third-party partners.
• Collaborate on go-to-market strategies.
• Educate on measurement best practices.
• Lead and mentor a high-performance team.
• Monitor competitive landscape and trends.
• Support pre-sale conversations on measurement.

Skills

Retail media expertise

Digital advertising knowledge

Campaign measurement

Audience strategy

Team leadership

Cross-functional collaboration

Education

Bachelor’s degree

Tools

Data analysis software

Measurement methodologies

Job description

Job Summary

The Senior Manager, Retail Media Performance & Measurement will own and evolve the end‑to‑end framework for campaign measurement across our Retail Media business. This leader will define, standardize, and operationalize measurement strategies that demonstrate campaign effectiveness against client objectives, focusing on audience insights, performance outcomes, and post‑campaign reporting. The role serves as both a strategic architect and hands‑on leader, building scalable measurement practices, influencing cross‑functional teams, and acting as a trusted advisor to brand and agency partners, advancing our retail media network's strategic capabilities and growth.

Job Responsibilities

• Lead execution and ongoing optimization of the retail media measurement strategy for Walgreens Advertising Group across all digital media channels, including onsite, offsite, and CRM.
• Own the end‑to‑end post‑campaign insights process and create client‑ready reporting deliverables that articulate performance, key findings, and actionable recommendations.
• Develop and manage a robust first‑party audience strategy using Walgreens' shopper data to create differentiated, high‑value audience segments that drive relevance and effectiveness.
• Manage day‑to‑day engagement with the third‑party measurement partner, ensuring methodology alignment, contract deliverables, and performance against SLAs.
• Support budget planning and management for the third‑party partner, ensuring financial accountability and alignment with organizational goals.
• Collaborate cross‑functionally with Sales, Account Management, Customer Science, and Enterprise teams to integrate measurement and audience capabilities into the broader go‑to‑market strategy.
• Serve as an internal subject‑matter expert on retail media measurement best practices, educating stakeholders and external partners on methodology and industry standards.
• Lead, mentor, and develop a high‑performance team, focusing on analytical rigor, client impact, and professional growth.
• Advise Walgreens Advertising Group on external presence and viewpoint on retail media measurement, representing the network at industry forums.
• Monitor competitive landscape and emerging trends in retail media measurement, audience development, and advertising analytics.
• Partner with Sales and Account Management to support pre‑sale conversations by articulating the network's measurement capabilities and audience value proposition.

About Walgreens

Founded in 1901, Walgreens proudly serves nearly 9 million customers and patients each day across its approximately 8,500 stores throughout the U.S. and Puerto Rico. Walgreens has approximately 220,000 team members, including nearly 90,000 healthcare service providers, and is committed to being the first choice for pharmacy, retail and health services, building trusted relationships that create healthier futures for customers, patients, team members and communities.

Basic Qualifications

• Bachelor’s degree and at least 4 years of progressive experience in retail media, digital advertising, media measurement, or audience strategy, with demonstrated growth in scope and responsibility.
• Proven expertise in campaign measurement methodologies, including incrementality testing, closed‑loop attribution, and return on ad spend (ROAS) analysis across digital media channels.
• Strong working knowledge of first‑party data strategies and audience segmentation, with ability to translate shopper data into actionable advertising solutions.
• Experience managing and holding accountable external measurement or data partners, including contract oversight and methodology governance.
• Demonstrated ability to lead, develop, and inspire a team of direct reports in a fast‑paced, matrixed organization.
• Strong cross‑functional collaboration skills with experience working across Sales, Analytics, and Client Services teams.
• At least 2 years of experience contributing to financial decisions in the workplace.
• At least 2 years of direct leadership, indirect leadership, and/or cross‑functional team leadership.

Preferred Qualifications

• Master’s degree in business administration, marketing analytics, data science, or a related field.
• Prior experience working within a retail media network, media agency, or health and wellness advertising environment.
• Familiarity with pharmacy, healthcare, or CPG advertising ecosystem, including relevant regulatory and privacy considerations.
• Experience presenting measurement strategy and campaign insights to senior‑level brand and agency stakeholders.
• Working knowledge of clean room technologies and data collaboration platforms such as LiveRamp, Snowflake, or similar solutions.

Benefits and Compensation

We will consider employment of qualified applicants with arrest and conviction records.

Salary Range: $115,400 – $196,200 / Salaried. This role will remain open until filled. For benefits information, visit jobs.walgreens.com/benefits.