Senior Retail Media Campaign Lead

Procter & Gamble; San Ramon (CA); On-site; USD 110,000 - 165,000; Full time

Job summary

Procter & Gamble is seeking a Retail Media Trader in San Ramon to lead NA retail media campaigns from activation to optimization, aligning strategies to brand and commerce objectives. You will manage budgets, pacing, and performance while partnering with Brand, Sales, Analytics, and IT to drive growth through data-driven decisions.

The role requires strong analytical and communication skills, experience with reporting tools, and the ability to translate data into actionable recommendations for

Qualifications

• Strong analytical skills to interpret performance data.
• Proven ability to communicate insights clearly.
• Experience using reporting tools and data visualization.

Responsibilities

• Manage North America retail media campaigns across leading retailer media networks, owning campaigns from activation through ongoing optimization to deliver business and media objectives.
• Develop and execute retail media strategies aligned to brand, category, customer, and commerce objectives, translating business priorities into effective media plans and activations.
• Own campaign planning, activation, and optimization across retail media platforms, including keyword, product, audience, and targeting strategies while managing budgets, pacing, and performance.
• Use real-time data, reporting tools, and platform insights to identify trends, opportunities, and risks, delivering incremental and profitable growth for P&G and retail partners.
• Monitor and analyze campaign performance to develop actionable recommendations, improve efficiency, and drive continuous optimization against key business objectives.
• Partner with Brand, Sales, Analytics, Commerce, IT, and other cross-functional teams to align retail media investments with broader eCommerce and omnichannel strategies.
• Create standardized reporting, communicate performance results, and present actionable insights and recommendations to internal and external business partners.
• Manage media investments with financial discipline, supporting forecasting, budget allocation, pacing, and performance optimization to maximize business results.
• Identify, test, and scale new capabilities, formats, technologies, and opportunities across retail media platforms to drive continuous improvement and innovation.
• Maintain high standards of campaign quality, reporting accuracy, governance, and operational excellence while managing multiple priorities and deliverables.

Skills

Analytical thinking

Communication skills

Cross-functional collaboration

Education

Bachelor's Degree

Tools

Excel

PowerPoint

Word

Job description

Procter & Gamble is seeking a Retail Media Trader in San Ramon to lead NA retail media campaigns from activation to optimization, aligning strategies to brand and commerce objectives. You will manage budgets, pacing, and performance while partnering with Brand, Sales, Analytics, and IT to drive growth through data-driven decisions.

The role requires strong analytical and communication skills, experience with reporting tools, and the ability to translate data into actionable recommendations for