Tory Burch Senior Manager, Integrated Retail Marketing

BoF Careers; New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Employee discount

Executive coaching on-demand

Volunteer days

Generous benefits

Job summary

Tory Burch is seeking an experienced Integrated Marketing professional to lead retail marketing initiatives in New York. The role focuses on driving traffic, engagement, and sales across stores and channels, translating brand strategy into actionable campaigns.

You will partner with Creative, Visual Merchandising, PR, CRM, and Ecommerce teams to ensure cohesive, customer-centric experiences while maintaining brand standards and budgets.

Qualifications

• Bachelor’s degree in Marketing or related field and 10+ years in marketing roles.
• Experience leading multichannel retail campaigns and programs.
• Strong collaboration with cross-functional teams and agencies.

Responsibilities

• Lead integrated retail marketing programs to drive traffic, engagement, and sales.
• Own end-to-end campaigns from brief to launch within budget and timelines.
• Collaborate with Creative, Visual Merchandising, PR, CRM, and Ecommerce teams.
• Develop in-store experiences, signage, promotions, and localized initiatives.
• Build marketing calendars with Merchandising, Retail, E‑commerce, and Brand teams.
• Measure KPIs, optimize campaigns, and report performance to senior leadership.
• Manage external agencies and partners, ensuring brand standards.

Skills

Integrated marketing

Retail marketing

Cross-functional leadership

Campaign management

Analytics & measurement

Strategic communication

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

CRM platforms

Adobe Creative Suite

Job description

We are an American luxury lifestyle brand, founded in 2004. Anchored in the casual elegance of American sportswear, Tory's design philosophy is defined by effortless silhouettes, innovative materials, eclectic juxtapositions of color, and the tension of past and present. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty.

Empowering women is the company's guiding principle, expressed through Tory's collections and reflected in the company culture as well as the work of the Tory Burch Foundation. Established in 2009, the Foundation provides women entrepreneurs in the United States with access to capital, education and community.

You are seeking a work environment where people are encouraged to dream, explore, discover and, as important, laugh together. If you're prepared to work hard, create impact, and have fun while doing it, we would love to have you join #TeamTory.

Life @ToryBurch is Special Because:

When you join us, you're joining a global, purpose-led company on an exciting growth journey with an amazing culture and great benefits.

• Our culture is welcoming and inclusive -- everyone is empowered to make a difference.
• We have the best team in the world and believe in paying competitively and rewarding for high performance.
• Your overall well-being is important to us; we offer generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life.
• We love seeing our employees wear our beautiful collections. You'll receive a generous employee discount and access to exclusive sample sales.
• We are invested in your professional growth - you'll have access to free executive coaching on-demand.
• We believe in the importance of giving back and you'll have many opportunities to do just that through the Tory Burch Foundation and paid volunteer days.

This Role Is Tailor-Made For You Because

You are passionate about retail marketing and thrive within a collaborative environment, working both cross functionally and with the channel teams to develop compelling strategies that has our product, our customer, and the marketplace at its core.

With an interest in fashion, trends, the power of influencer and social media you'll use this passion to gather learnings and insights to develop tactics that drive traffic and conversion that focues on the RFNA business, that ladder up to our best-in-class campaigns. Your strong communication skills will help you build robust relationships with our cross functional teams and regional partners who we see as an extension of our day-to-day team here in New York.

You're also resourceful and collaborative with an ability to balance strategy and creativity, with strong attention to detail you understand the importance of consistency across our network of boutiques.

A sense of humor is a plus! We work hard but ensure we have fun in the process.

Position Overview

A Day in the Life:

The Integrated Marketing - Retail role is responsible for developing and executing Retail marketing strategies and programs that drive brand awareness, customer engagement, traffic, and sales across retail channels. This position connects brand strategy, retail marketing, social, partnerships, and in-store experiences to deliver consistent and compelling customer journeys.

The ideal candidate is a strategic and commercially minded marketer who can translate brand objectives into actionable retail programs, manage cross-functional initiatives, and measure performance against business goals.

Key Responsibilities

Retail & In-store marketing

• Lead integrated retail marketing programs designed to drive store traffic, customer engagement, conversion, and sales performance.
• Own end-to-end campaign and program development from strategic brief through execution, managing timelines, budgets, creative development, production, and launch.
• Partner cross-functionally with Creative, Events, Visual Merchandising, PR, Social, CRM, Merchandising, E-commerce, and Retail teams to deliver cohesive, customer-centric experiences.
• Develop compelling in-store experiences, signage, displays, promotions, events, and localized marketing initiatives that strengthen brand engagement and drive commercial results.
• Collaborate with Retail Operations and Visual Merchandising teams to ensure timely, consistent, and high-quality execution across stores.
• Develop market-specific marketing strategies informed by customer demographics, store performance, consumer behavior, and local market opportunities.
• Build and manage annual and seasonal marketing calendars in partnership with Merchandising, Retail, E-commerce, and Brand teams.
• Manage external agencies, production partners, vendors, and strategic partners to deliver programs on time, on budget, and to brand standards.
• Ensure all retail marketing communications and experiences consistently reflect brand positioning, visual identity, and customer experience objectives.
• Translate consumer insights, business priorities, and seasonal opportunities into impactful, commercially driven retail marketing campaigns.

Measurement & Optimization

• Establish campaign/program KPIs and measurement frameworks tied to business objectives.
• Analyze campaign performance, retail traffic, engagement, conversion, and sales results.
• Provide regular performance reporting and recommendations to improve future campaigns.
• Use insights and learnings to optimize marketing investments and improve ROI.

Cross-Functional Leadership

• Build strong relationships with retail, merchandising, e-commerce, finance, creative, PR, operations, and executive stakeholders.
• Lead cross-functional meetings and ensure clear ownership, timelines, and deliverables.
• Communicate marketing strategies and campaign progress effectively to senior leadership.

Qualifications

To Land This Role:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 10+ years of experience in integrated marketing, retail marketing, brand marketing, consumer marketing, or a related discipline.
• Experience developing and executing multi-channel marketing campaigns.
• Strong understanding of retail customer journeys, store marketing, e-commerce, and omnichannel strategies.
• Experience managing agencies, vendors, budgets, and multiple projects simultaneously.