(Senior) Research Consultant DACH (B2B Focus) (m/f/d)

Appinio; Oregon; Hybrid; USD 90,000 - 140,000; Full time

Job summary

Appinio, a global market research company, is seeking a (Senior) Research Consultant to join the newly dedicated B2B research team in the DACH region. You will lead quantitative projects surveying professional decision-makers and work with leading global strategy firms and corporates.

You will manage end-to-end projects, design screening and questionnaires, advise on methodology, collaborate with Sales on feasibility, and help standardize B2B processes to ensure fast, high-quality delivery.

Qualifications

• 5+ years of experience in quantitative market research with a focus on surveying B2B target groups and professional decision-makers.
• Experience designing B2B screening and questionnaires.
• Ability to translate business questions into robust research approaches.
• Experience working with senior stakeholders in consulting environments.

Responsibilities

• End-to-End B2B Project Lead: Manage quantitative research projects end-to-end, including B2B screening design, questionnaire drafting, platform setup, fieldwork monitoring, and data delivery.
• Methodology & Study Design: Optimise bespoke study designs across core use cases for professional audiences.
• Senior Client Sparring & Advisory: Act as a trusted research partner to leading global consulting firms and major corporate clients.
• Commercial & Scoping Collaboration: Partner with Sales on project scoping, feasibility checks, and methodology definition.
• Process & Quality Enhancement: Standardize B2B screening protocols, sampling frameworks, and best practices to safeguard speed and quality.

Skills

Quantitative market research

Job description

Allow us to introduce ourselvesHello there! We're Appinio, a global market research company that combines an AI-powered insights platform with expert consultancy. On a mission to make the world a little more fact-based, we help companies understand how consumers think and make smarter decisions. We started out in Hamburg back in 2014, but we're now humbled to call the world our playground, with over 260 employees spread across 13 countries (we're remote-first), 2600+ international clients, delivering research from +190 markets, globally.Want to be a part of the Appinio movement?Here at Appinio, we value transparency in our recruitment process , and we've created a blog to share what to expect during each step of our journey together: here

Your mission as a (Senior) Research Consultant

We are looking for a (Senior) Research Consultant (m/f/d) with a strong quantitative market research background to join our newly dedicated B2B research team in the DACH region. This specialized unit focuses on research projects that specifically survey B2B target groups, professional decision-makers, and niche business audiences (rather than only standard B2C consumer panels). You will work closely with leading global strategy and management consultancies as well as major international corporates, supporting high-stakes projects where research needs to be delivered quickly, precisely, and with a clear focus on the business question.

What you'll be doing

• End-to-End B2B Project Lead: Manage quantitative research projects end-to-end, including B2B screening design, questionnaire drafting, platform setup, fieldwork monitoring, and data delivery.
• Methodology & Study Design: Optimise bespoke study designs across core use cases (e.g., Target Group Analysis, U&A, Pricing studies, Concept Testing) mainly tailored to hard-to-reach professional audiences.
• Senior Client Sparring & Advisory: Act as a trusted research partner to leading global consulting firms and major corporate clients. Work directly with experienced consultants and senior stakeholders to translate business questions into robust research approaches, advise on sample feasibility and survey methodology, and make pragmatic decisions when timelines are tight.
• Commercial & Scoping Collaboration: Partner closely with Sales and Account Management on project scoping, feasibility checks, and methodology definition for complex project requests.
• Process & Quality Enhancement: Contribute to standardizing B2B screening protocols, sampling frameworks, and best practices to coach other researcher and safeguard delivery speed and research quality across the team.

You will thrive in this role if

• You have 5+ years of experience in quantitative market research with a distinct focus on surveying B2B target groups and professional decision-makers (