Senior Public Health Campaign Lead

Mpa Inc; Washington (District of Columbia); On-site; USD 90,000 - 130,000; Full time

Job summary

MPA is seeking an experienced Campaign Manager to lead the strategy, development, and execution of multi-channel public health campaigns across digital, broadcast, print, social, and experiential channels.

You will translate audience research and health science into integrated campaigns, manage cross-functional teams, and serve as the primary liaison for government clients, ensuring on-time, on-budget delivery and measurable behavior change.

Qualifications

• Bachelor’s degree in communications, marketing, public relations, or related field.
• 8+ years of experience in integrated marketing communications in federal/public health settings.
• Experience applying health communication or behavior-change theory to campaigns.
• Strong client/government relationship management and actionable work planning.
• Excellent project management with multiple campaigns, priorities, and deadlines.
• Strong analytical skills using performance data and audience research.
• Excellent written and verbal communication skills.
• Knowledge of federal contracting, plain language, and accessibility (Section 508).
• Ability to obtain and maintain a U.S. federal government security clearance.

Responsibilities

• Lead the strategic development and day-to-day management of public health and behavior-change integrated marketing communications campaigns from research to planning and implementation to evaluation.
• Translate formative research, audience segmentation, and public health science into campaign strategies, creative briefs, and messaging frameworks.
• Direct and coordinate cross-functional teams to ensure cohesive, on-strategy campaign execution across digital, broadcast, print, social, and experiential channels.
• Serve as a primary point of contact for government clients and internal leadership, providing strategic counsel, status updates, and issue resolution throughout the campaign lifecycle.
• Manage campaign timelines, workplans, and deliverables, identifying risks and course-correcting to keep initiatives on track.
• Oversee earned and owned social media planning and placement in partnership with media and digital teams to maximize reach among priority audiences.
• Lead message and creative development, campaign performance monitoring, and reporting, using data and evaluation findings to refine strategies.
• Ensure all campaign materials align with client brand guidelines, federal plain language and accessibility requirements (e.g., Section 508).
• Mentor and guide junior campaign and account staff, fostering a collaborative, high-performing team culture.
• Monitor emerging trends in public health communication and digital media to keep campaign approaches current.

Skills

Campaign management

Public health marketing

Project management

Data analytics

Client relationships

Verbal communication

Written communication

Education

Bachelor's degree

Job description

MPA is seeking an experienced Campaign Manager to lead the strategy, development, and execution of multi-channel public health campaigns across digital, broadcast, print, social, and experiential channels.

You will translate audience research and health science into integrated campaigns, manage cross-functional teams, and serve as the primary liaison for government clients, ensuring on-time, on-budget delivery and measurable behavior change.