Senior Public Affairs & Media Strategist

State of Louisiana; New Orleans (LA); On-site; USD 90,000 - 125,000; Full time

Job summary

The Louisiana Department of Transportation and Development (DOTD) is seeking an experienced communications and media relations professional to lead media relations, public affairs, and strategic communications for the New Orleans area.

The senior spokesperson will provide timely, accurate information during high-profile projects, emergencies, and severe weather events while collaborating with media, officials, and transportation partners.

Qualifications

• Five years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design.
• Six years of full-time experience in any field plus two years in relevant communications roles.
• A bachelor’s degree plus two years in public relations, journalism, marketing, content creation, social media management, or graphic design.
• An advanced degree plus one year of relevant experience.

Responsibilities

• Lead media relations and public affairs for the New Orleans area.
• Build relationships with media, officials, community groups, and transportation partners.
• Respond to inquiries and develop press materials and talking points.
• Develop proactive media strategies to promote DOTD projects and safety initiatives.
• Coordinate press conferences, events, site visits, and announcements.
• Advise leaders on high-profile media and public engagements.
• Develop department-wide messaging and coordinated responses for major initiatives.
• Lead or support crisis communications during severe weather and emergencies.
• Translate complex transportation information into clear public messaging.
• Monitor media coverage and advise on public outreach and strategic initiatives.

Skills

Communicating Effectively

Focusing on Customers

Thinking Critically

Education

Bachelor's degree in public relations, journalism, marketing, content creation, social media management, or graphic design

Advanced degree in public relations, marketing, communications, journalism, or English

Job description

The Louisiana Department of Transportation and Development (DOTD) is seeking an experienced communications and media relations professional to lead media relations, public affairs, and strategic communications for the New Orleans area.

The senior spokesperson will provide timely, accurate information during high-profile projects, emergencies, and severe weather events while collaborating with media, officials, and transportation partners.