Senior Programmatic Media Packaging Lead

Netflix; New York, Los Angeles (NY, CA); On-site; USD 220,000 - 350,000; Full time

Benefits offered by this job

Health Plans

Mental Health support

401(k) Retirement Plan with employer +

Stock Option Program

Disability Programs

Health Savings and Flex Spending

Family-forming benefits

Life and Serious Injury Benefits

Paid leave of absence programs

Full-time hourly PTO 35 days annually

Flexible time off for full-time salari

Job summary

Netflix, UCAN-based, seeks a Market Planning & Operations leader to translate GTM strategies into scalable media packaging for UCAN Ad Sales.

You will work with cross-functional teams to optimize pricing, packaging, and inventory strategies, enabling enterprise deals while leveraging 1P data and programmatic buying at scale in NY or Los Angeles. The role reports to the Senior Manager, Pricing Solutions & Yield, and demands strong collaboration and a data-driven mindset.

Qualifications

• 8+ years in planning, packaging, operations and pricing for large enterprise sales for CTV or streaming platforms.
• 6+ years in media, tech, or advertising at major entertainment or technology companies.
• Ability to creatively package media and IP opportunities with a passion for ad sales.
• Deep understanding of programmatic buying, DSP/SSP dynamics, and 1P/3P data strategies.
• Strong modeling skills with large datasets in spreadsheets and Tableau.
• Experience with ad tech tools such as Google Ad Manager and FreeWheel.
• Excellent communication and project management skills.

Responsibilities

• Translate the UCAN GTM strategy into scaled media packages and offerings.
• Maintain a deep understanding of the US & Canada media marketplace to differentiate Netflix solutions.
• Focus on the last mile of delivery with sales through clear processes and repeatable frameworks.
• Leverage seasonality and market dynamics to launch programmatic offerings with audience-based buying and 1P data.
• Develop always-on media strategies for PMP deals for faster optimization and brand awareness.
• Commercialize brand partnerships and consumer product opportunities with programmatic capabilities.
• Provide ad hoc guidance and ideation to sales for commercial executions.
• Create quantitative models for evaluating and implementing new packaging.
• Inform go-to-market packaging requirements for new product launches.
• Aggregate internal & marketplace feedback to develop seasonal promotions and packages.
• Partner with Product and Insights to translate audience data into commercial strategies.
• Develop automated solutions using business systems to create operational efficiencies.
• Collaborate with pricing & yield managers to drive larger enterprise deals.
• Work with regional teams to identify market-level opportunities and drive global deals.

Skills

Programmatic packaging

Media planning

Pricing strategy

Sales enablement

CRM workflows

SQL knowledge

Tools

Google Sheets

Excel

Tableau

FreeWheel

Google Ad Manager

Job description

Netflix, UCAN-based, seeks a Market Planning & Operations leader to translate GTM strategies into scalable media packaging for UCAN Ad Sales.

You will work with cross-functional teams to optimize pricing, packaging, and inventory strategies, enabling enterprise deals while leveraging 1P data and programmatic buying at scale in NY or Los Angeles. The role reports to the Senior Manager, Pricing Solutions & Yield, and demands strong collaboration and a data-driven mindset.