Senior Programmatic Media Buyer - Remote Leadership

WILX Media; United States; Remote; USD 60,000 - 85,000; Full time

Job summary

Gray Digital Media is seeking a Sr. Programmatic Media Buyer to lead complex campaigns in The Trade Desk and other DSPs. You will manage budgets, bid strategies, and performance reporting, with a remote-first setup in the United States.

This role collaborates with sales and creative teams to optimize omnichannel campaigns across display, video, audio, and DOOH, driving measurable ROI. The ideal candidate has 3+ years of digital marketing experience in DSPs, familiarity with The Trade Desk Edge

Qualifications

• 3+ years of digital marketing experience in DSPs across display, video, audio, DOOH, streaming TV, omnichannel and gaming.
• The Trade Desk Edge Academy is preferred along with Kokai experience.
• Ability to analyze data to explain why something happened and what to do next.

Responsibilities

• Extensive knowledge of campaign builds in The Trade Desk and other DSPs using effective media buying strategies and oversee the day-to-day execution and optimizations.
• Drive new ideas and execution to improve campaign performance across account structure, bidding, ad formats and audience targeting.
• Ensure campaigns KPIs are met and within budget requirements, tracking costs and ROI.
• Contribute to building and analyzing reports on campaign success, and developing a summary for sales teams for current and future opportunities.
• Demonstrates excellent communication and can prioritize tasks in a high-volume environment.
• Ability to pace and optimize on a daily basis.
• Helps team members with troubleshooting and communication.
• Other duties as assigned.

Skills

DSPs expertise

The Trade Desk

Kokai

Tools

The Trade Desk Platform

Google Analytics

Google Tag Manager

Pixel tracking

Job description

Gray Digital Media is seeking a Sr. Programmatic Media Buyer to lead complex campaigns in The Trade Desk and other DSPs. You will manage budgets, bid strategies, and performance reporting, with a remote-first setup in the United States.

This role collaborates with sales and creative teams to optimize omnichannel campaigns across display, video, audio, and DOOH, driving measurable ROI. The ideal candidate has 3+ years of digital marketing experience in DSPs, familiarity with The Trade Desk Edge