Senior Programmatic Lead - Multi-Channel Campaigns

Publicis Groupe ANZ; Atlanta, Northern (GA, KY); Hybrid; USD 75,000 - 103,000; Full time

Benefits offered by this job

Paid time off

Work Your World program

Medical/dental/vision coverage

Job summary

Razorfish is seeking an experienced Programmatic Supervisor to oversee day-to-day execution, optimization, and performance of programmatic campaigns across display, video, CTV, audio, and native formats. You will lead campaigns in The Trade Desk, DV360, Yahoo DSP, and Amazon DSP, guiding junior teammates and translating client objectives into strong recommendations.

You will collaborate with strategy, analytics, ad operations, and creative teams, delivering actionable insights, managing multiple

Qualifications

• 5+ years of directly related experience in the programmatic media space.
• 2+ years of experience managing a team.
• Working knowledge in DV360, Amazon, CM360, and Google Analytics.
• Strong leadership skills and professionalism; comfortable presenting to senior client management.
• Strong analytical skills with ability to interpret campaign data and provide insights.
• Understanding of traditional and interactive media planning elements.

Responsibilities

• Manage junior team members responsible for the client's media buys in DSPs.
• Direct the execution of programmatic deliverables to meet or exceed expectations.
• Demonstrate solid knowledge of the programmatic landscape across DSPs, SSPs, and publishers.
• Develop, grow, and maintain client relationships through excellent service.
• Create action plans for achieving and measuring digital media success and KPIs.
• Educate clients, partners and internal teams on new tech/data advancements.
• Provide direction to improve campaign performance through optimization or new features.
• Create and present campaign strategy and performance results to clients and internal teams.
• Develop viewpoints on new technologies, trends, and opportunities in automated media.
• Collaborate with analytics to generate measurement reports and insights.
• Lead regular insight meetings detailing performance and optimization opportunities.
• Work with media partners to ensure accurate platform implementation.
• Coach and mentor coordinators and planners within the team.

Skills

Programmatic

Team leadership

DV360

CM360

Google Analytics

Campaign optimization

Client management

Excel

Data analysis

Tools

The Trade Desk

The Trade Desk

DV360

CM360

Yahoo DSP

Amazon DSP

Job description

Razorfish is seeking an experienced Programmatic Supervisor to oversee day-to-day execution, optimization, and performance of programmatic campaigns across display, video, CTV, audio, and native formats. You will lead campaigns in The Trade Desk, DV360, Yahoo DSP, and Amazon DSP, guiding junior teammates and translating client objectives into strong recommendations.

You will collaborate with strategy, analytics, ad operations, and creative teams, delivering actionable insights, managing multiple