Senior Programmatic Director — Lead Data-Driven Campaigns

Razorfish; Atlanta (GA); On-site; USD 121,000 - 166,000; Full time

Benefits offered by this job

Paid Family Care

Tuition Assistance

Flexible working arrangements

Work Your World program

Matching Gifts

Job summary

Razorfish in the United States is seeking a senior programmatic leader to drive strategy and execution across a portfolio of client accounts. You will direct performance-focused media programs across Display, Video, Mobile, and CTV/OTT using leading DSPs, delivering insights and recommendations to executive teams.

You will mentor multi-level programmatic teams, collaborate with strategy, analytics, and technology groups, and push innovative, first‑to‑market tactics aligned with client goals.

Qualifications

• 10+ years of programmatic media experience including leadership roles across multiple channels (Display, Video, Mobile, CTV/OTT, audio).
• Experience with leading DSPs and programmatic technologies (DV360, The Trade Desk, Yahoo DSP, Amazon DSP).
• Proven ability to translate data into strategic recommendations for senior clients and internal leadership.

Responsibilities

• Lead programmatic strategy across a portfolio of client accounts, translating business objectives into biddable media approaches, investment frameworks, and measurement plans.
• Oversee planning, execution, management, and optimization of complex online programmatic campaigns and programs.
• Guide teams through campaign readiness, including asset delivery, I/O, and launch documentation.
• Deliver executive-level insights and strategic recommendations to clients and leadership.
• Mentor and develop programmatic teams to ensure strong campaign performance.

Skills

Programmatic media

Executive communication

Team leadership

Campaign portfolio management

Analytical thinking

Tools

DV360

The Trade Desk

Yahoo DSP

Amazon DSP

Job description

Razorfish in the United States is seeking a senior programmatic leader to drive strategy and execution across a portfolio of client accounts. You will direct performance-focused media programs across Display, Video, Mobile, and CTV/OTT using leading DSPs, delivering insights and recommendations to executive teams.

You will mentor multi-level programmatic teams, collaborate with strategy, analytics, and technology groups, and push innovative, first‑to‑market tactics aligned with client goals.