Senior Associate, Programmatic

Publicis Groupe; New York (NY); Hybrid; USD 61,000 - 94,000; Full time

Job summary

Infinite Roar, Publicis Groupe's fastest-growing agency, seeks a Manager, Programmatic to lead programmatic buying strategies and drive campaign optimization across accounts.

You will guide a junior team, collaborate with BI, Search, Media Strategy, and Ad Operations, and develop senior-level programmatic solutions. The role is hybrid, with three days in-office weekly, reporting to the Associate Director, Programmatic.

Qualifications

• 3+ years of experience in digital media with a focus on programmatic buying.
• Strong knowledge of DSPs, DMPs, and ad-verification tools.
• Proficient in Excel with complex data consolidation for analysis.
• Ability to translate complex topics for diverse audiences.
• Solid project management skills across multiple campaigns and timelines.
• Experience mentoring junior team members and guiding best practices.
• PowerPoint and storytelling skills for client presentations.

Responsibilities

• Train and manage a junior team on programmatic buying and related deliverables.
• Provide senior-level programmatic expertise to internal and external teams.
• Develop and maintain relationships with data, inventory, and platform partners.
• Lead teams to optimize campaigns and deliver strategic recommendations.
• Establish best practices, create case studies, and improve workflows.
• Manage resources to meet service level expectations.
• Inspire teams with forward-thinking programmatic solutions.
• Write POVs on trends and industry news from a programmatic perspective.
• Drive ideation and activation of new 1st-to-market programmatic offerings.
• Provide holistic digital expertise and client outcomes through campaigns.

Skills

Programmatic buying

DSPs

DMPs

Ad verification

Excel

Data analysis

Project management

People management

PowerPoint

Storytelling

Tools

DSPs platforms

DMPs platforms

Excel

PowerPoint

Job description

Company description

Infinite Roar, Publicis Media's fastest-growing agency, is the new force in the media landscape. We are built for those clients looking to drive transformation, and we’ve created an approach especially tailored to the unique needs of disruptive, fast-growing brands. We combined the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global powerhouse.

Overview

The Manager, Programmatic leads and manages programmatic buying strategies, drives innovation and optimizes client campaigns. The Manager provides senior-level expertise while promoting team growth, building industry partnerships, and delivering solutions across accounts.

You will have prior online trafficking and campaign management experience, and prior experience with bid management platforms. Collaboration across all agency teams (Business Intelligence, Search, Media Strategy, Ad Operations, and Creative) is required.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations. You will report to the Associate Director, Programmatic.

Responsibilities

• Train and manage a junior team on all aspects of programmatic buying and related deliverables.
• Provide senior-level programmatic expertise to internal and external teams (clients, Business Intelligence, Media, agency partners, etc.).
• Develop and maintain relationships with data, inventory, and platform partners.
• Lead programmatic teams to optimize campaigns and deliver strategic recommendations to achieve account success.
• Establish best practices, create case studies, and implement processes that inspire workflow efficiencies.
• Manage resources to meet service level expectations.
• Inspire team members to embrace forward-thinking solutions in a constantly changing industry.
• Write points of view (POVs) on trends, products, and industry news from a programmatic perspective.
• Manage ideation, business relationships, and activation of new 1st-to-market programmatic offerings.
• Provide holistic digital expertise.
• Drive client outcomes through actionable programmatic solutions across multiple accounts

Qualifications

• 3+ years of experience in digital media, with an increasing focus on programmatic buying.
• Strong knowledge of digital ad technologies including Demand-Side Platforms (DSPs), Data Management Platforms (DMPs), and ad-verification tools
• Proficient in excel (can perform complex functions), with demonstrated ability to organize and consolidate multiple data sources for analysis.
• Experience understanding complex subject matter and translating it into simple, relatable terms for different audiences.
• Strong project management skills, capable of managing multiple campaigns, creative assets, insertion orders, and timelines with precision.
• People management experience, or experience in mentoring junior team members, guiding them on best practices, campaign optimization, and industry standards.
• PowerPoint and storytelling skills for client presentations and internal communication.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $60,800.00 - USD $93,600.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/15/2026.