Senior Programmatic Growth Strategist

Power Digital; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Power Digital is seeking a Programmatic Senior Strategist to own execution, performance, and growth of programmatic services within a book of business. You will work with enterprise-level accounts, driving cross-channel strategies and delivering insights that influence the broader media mix.

You will lead reporting, optimizations, and client communications, collaborating with specialists and the analytics team to continuously improve results.

Qualifications

• 4+ years direct experience managing cross-channel performance marketing campaigns for e-commerce, B2B, and B2C lead generation companies.
• Strong business acumen with the ability to translate quantitative data into actionable insights and recommendations.
• Proven understanding of digital marketing principles across channels including mobile, display, video, OTT, CTV, and audio.
• Knowledge of ad creative best practices, including formats, specs, and messaging for different platforms.

Responsibilities

• Lead and drive strategic collaboration with cross-functional teams to develop and execute sophisticated programmatic strategies.
• Provide senior-level insights to shape programmatic direction aligned with goals and best practices.
• Design and implement programmatic campaigns across mobile, display, video, CTV, DOOH, and audio.
• Oversee onboarding of new programmatic accounts and campaigns within DSPs using advanced strategies.
• Identify strategic audience segments and establish data partnerships to optimize addressable campaigns.
• Foster relationships and negotiate with media vendors to curate inventory aligned with objectives.
• Serve as the primary contact for programmatic communications with clients.
• Collaborate with marketing and analytics to integrate reporting APIs and optimize performance.
• Implement data integration strategies to enhance campaign efficiency and effectiveness.
• Analyze campaign performance and report KPIs to senior stakeholders.

Skills

Programmatic advertising

Cross-channel strategy

Client management

Data analysis

Communication

Tools

Ad servers

Ad verification tools

Ad trafficking systems

Job description

Power Digital is seeking a Programmatic Senior Strategist to own execution, performance, and growth of programmatic services within a book of business. You will work with enterprise-level accounts, driving cross-channel strategies and delivering insights that influence the broader media mix.

You will lead reporting, optimizations, and client communications, collaborating with specialists and the analytics team to continuously improve results.