Senior Programmatic & Awareness Media Lead

Jump 450 Media LLC; Northern (KY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Jump 450 Media LLC in the United States seeks a seasoned Programmatic Media Lead to strategize and execute programmatic and awareness campaigns across DSPs and direct partnerships. You will drive growth through planning, execution, monitoring, optimization, and reporting, becoming the SME for programmatic media for our clients.

You will own end-to-end campaign strategy across The Trade Desk, DV360, and Amazon DSP, build multi-channel media plans, manage budgets, and collaborate with analytics

Qualifications

• 5+ years of paid media experience with deep, hands-on Programmatic advertising expertise.
• Strong proficiency in at least one major DSP; The Trade Desk preferred.
• Experience establishing and managing direct media partnerships across endemic, CTV, linear TV, OOH, and/or print.
• Proven publisher negotiations, media planning and strategy, campaign activation, and reporting experience.
• Experience developing sophisticated, multi-channel media strategies across both programmatic and direct media buys.
• Skilled in media analytics, forecasting, pacing, testing, and turning insights into actionable recommendations.
• Ability to manage multi-million-dollar media budgets with accountability to KPIs and business goals.
• Excellent communication and client-facing skills; ability to simplify complex media strategies.
• Strong understanding of attribution, measurement, audience strategy, and incrementality testing.
• Self-starter mindset thriving in a fast-paced, entrepreneurial environment.

Responsibilities

• Serve as the clients’ go-to expert in Programmatic and Awareness Media while overseeing the broader media strategy and performance of client campaigns.
• Own end-to-end campaign strategy and execution across programmatic platforms, with emphasis on The Trade Desk and direct media partnerships.
• Develop and execute integrated media strategies across programmatic, endemic, CTV, linear TV, OOH, print, and other awareness channels.
• Establish and manage direct publisher and media partnerships, including negotiations, media planning, activation, and reporting.
• Build and present multi-channel media plans with clear budget allocations, KPIs, pacing, and testing roadmaps.
• Drive continuous optimization using real-time bidding, audience segmentation, platform algorithms, and broader media performance insights.
• Collaborate with creative and analytics teams to develop test-and-learn strategies that improve campaign effectiveness across channels.
• Provide high-touch client communication with strategic recommendations and actionable next steps.
• Stay ahead of ad tech trends and data privacy regulations to inform and future-proof strategy.
• Analyze performance across channels, synthesize insights, and deliver executive-level reporting and recommendations.
• Develop strategic roadmaps and test plans aligned to client goals emphasizing efficiency, scale, and brand impact.
• Train and mentor junior team members in programmatic and broader media planning and activation.

Skills

Programmatic advertising

Media analytics

Client-facing communication

Strategic planning

Tools

The Trade Desk

DV360

Amazon DSP

Job description

Jump 450 Media LLC in the United States seeks a seasoned Programmatic Media Lead to strategize and execute programmatic and awareness campaigns across DSPs and direct partnerships. You will drive growth through planning, execution, monitoring, optimization, and reporting, becoming the SME for programmatic media for our clients.

You will own end-to-end campaign strategy across The Trade Desk, DV360, and Amazon DSP, build multi-channel media plans, manage budgets, and collaborate with analytics