Senior Programmatic Lead: Data-Driven Media Strategy

Known; New York (NY); On-site; USD 90,000 - 100,000; Full time

Benefits offered by this job

Unlimited paid time off

401k with company matching and no vest

Generous medical plan

Paid parental leave

Job summary

Known’s Media Science team drives programmatic media campaigns with advanced analytics, ML, and cross-channel execution. You will oversee dedicated client portfolios and mentor junior staff to ensure high-quality delivery.

We seek a seasoned programmatic professional with a strong track record across DSPs, able to optimize KPIs, and collaborate with data scientists, media buyers, and software engineers. Healthcare experience is a plus.

Qualifications

• BS/BA degree from an accredited college or university; STEM degrees preferred.
• 3+ years of hands-on programmatic media campaign management experience.
• Extensive experience managing campaigns across major DSPs, including The Trade Desk, Amazon DSP, and DV360.

Responsibilities

• Supervise and mentor a Senior Programmatic Analyst; guide campaign execution and career development.
• Formulate and implement strategic programmatic media initiatives aligned with client objectives.
• Collaborate with cross-functional teams including social, search, and addressable TV for unified execution.
• Assess campaign performance and derive data-driven insights to drive improvements.
• Communicate effectively with clients and internal teams to align objectives.

Skills

Programmatic management

DSPs

The Trade Desk

Amazon DSP

DV360

Data-driven optimization

Campaign analytics

Education

BS/BA degree

Tools

The Trade Desk

Amazon DSP

DV360

Job description

Known’s Media Science team drives programmatic media campaigns with advanced analytics, ML, and cross-channel execution. You will oversee dedicated client portfolios and mentor junior staff to ensure high-quality delivery.

We seek a seasoned programmatic professional with a strong track record across DSPs, able to optimize KPIs, and collaborate with data scientists, media buyers, and software engineers. Healthcare experience is a plus.