Senior Programmatic Analytics & Optimization Lead

Thetradedesk; New York (NY); Hybrid; USD 109,491 - 145,500; Full time

Benefits offered by this job

Health insurance

401(k) plan with company match

Paid vacation up to 160 hours after 1年

Job summary

The Trade Desk is seeking a Senior Trading Specialist in New York to lead large-scale analytics across CTV, audio, and retail media, driving insights on audience exposure, delivery efficiency, and campaign performance. You will build frameworks for cross‑platform attribution, bid optimization, and testing of new capabilities.

You will partner with engineering and product teams to implement data-driven solutions, including UID-based identity resolution and first‑party data onboarding, while

Qualifications

• Bachelor's degree in Economics, Finance, Political Science or related field and three years of experience in the job offered or related role.
• Experience with applying quantitative modelling and forecasting principles including bid optimization, auction dynamics, CPM-to-CPA modelling, budget pacing, and ROAS/CAC forecasting.
• Experience querying and manipulating large datasets using Vertica, STATA, SQL, Tableau, Power BI or DB Visualizer.
• Designing advanced data visualization frameworks and dashboards for stakeholders.
• Advanced Excel skills for large-scale data analysis and automation (VBA, pivot tables, lookup functions).
• Experience presenting quantitative analyses to support product adoption and upsell initiatives.
• Experience implementing pixel-based and server-side tagging and first-party data onboarding, UID-based deterministic matching, cross-device recognition.

Responsibilities

• Analyze large-scale programmatic advertising datasets across CTV, audio, and retail media to pattern audience exposure and campaign performance.
• Develop analytical frameworks to evaluate cross‑platform exposure and retail sales attribution.
• Design and conduct structured testing to evaluate new platform capabilities and configurations via QA and validation analyses.
• Collaborate with engineering to design and deploy algorithms, optimization logic, and automated decision systems.
• Lead troubleshooting for VAST/VPAID tagging, pixel and server-side tracking, and identity resolution gaps.
• Guide data-driven campaign frameworks using first‑party data activation and UID solutions to enable cross‑device measurement and incremental reach.

Skills

Quantitative analysis

Data visualization

Client presentations

Cross-functional collaboration

VBA scripting (Excel)

Education

Bachelor's degree (Economics, Finance, Political Science or related)

Tools

Vertica

STATA

SQL

Tableau

Power BI

DB Visualizer

Excel VBA

Job description

The Trade Desk is seeking a Senior Trading Specialist in New York to lead large-scale analytics across CTV, audio, and retail media, driving insights on audience exposure, delivery efficiency, and campaign performance. You will build frameworks for cross‑platform attribution, bid optimization, and testing of new capabilities.

You will partner with engineering and product teams to implement data-driven solutions, including UID-based identity resolution and first‑party data onboarding, while