Senior Programmatic Analyst & Strategy Lead

Publicis Groupe; New York (NY); On-site; USD 61,000 - 94,000; Full time

Job summary

Publicis Collective in New York seeks a Senior Analyst, Programmatic to own strategic planning and campaign execution for a key client. You will generate insights, implement campaigns with the help of Programmatic Analysts, and train juniors on client requirements.

Ideal candidates bring online trafficking and campaign management experience, strong analytical and communication skills, and familiarity with bid management platforms for active optimization.

Qualifications

• 1-2+ years of programmatic experience with DSPs, ad exchanges, ad servers, verification partners, billing systems and other supply platforms.
• Working knowledge of platforms like The Trade Desk, DV360, Amazon, Prisma, IAS or Double Verify, and DCM.
• Understanding of traditional and interactive media planning elements.

Responsibilities

• Execute, manage, and optimize online media campaigns for agency clients across auction/exchange based performance media and audience-based buying.
• Maintain programmatic lifecycle with diligence and adherence to best practices.
• Prepare client-facing campaign performance reports and share insights.
• Assist in proposing new opportunities and inventory assessment.
• Oversee delivery of creative assets, IOs, artifacts and campaign documentation.
• Coordinate tagging, QA, and daily campaign management.
• Provide monthly auditing reports to agency partners.
• Collaborate with technology partners for daily support.

Skills

Programmatic experience

The Trade Desk

DV360

DCM

IAS

Double Verify

Amazon

Campaign management

Analytics

Excel

Tools

The Trade Desk

DV360

Amazon

Prisma

IAS

DoubleVerify

DCM

Job description

Publicis Collective in New York seeks a Senior Analyst, Programmatic to own strategic planning and campaign execution for a key client. You will generate insights, implement campaigns with the help of Programmatic Analysts, and train juniors on client requirements.

Ideal candidates bring online trafficking and campaign management experience, strong analytical and communication skills, and familiarity with bid management platforms for active optimization.