Senior Programmatic Analyst - Campaign Optimization

Publicis Collective; New York (NY); On-site; USD 61,000 - 94,000; Full time

Job summary

Publicis Collective in New York, NY is seeking a Senior Analyst, Programmatic to lead strategic planning and execution for assigned client campaigns. You will independently generate insights, optimize performance, and train analysts on client-specific requirements.

The role requires prior online trafficking, strong analytics, and experience with bid-management platforms and campaign optimization. Collaboration with Campaign Managers and tech partners will be essential for success.

Qualifications

• 1-2+ years of experience within programmatic experience working with DSPs, ad exchanges, ad servers, verification partners, billing systems and other supply platforms.
• Knowledge of major ad tech platforms (The Trade Desk, DV360, Amazon, Prisma, IAS/DoubleVerify, DCM).
• Understanding of traditional and interactive media planning elements.
• Resourceful, curious, and motivated with ability to work independently or in a team.
• Strong analytics, mathematics, organizational, and communication skills.
• Proficiency in Microsoft Office with intermediate- to advanced Excel.

Responsibilities

• Execute, manage, and optimize online media campaigns and programs for agency clients.
• Demonstrate diligence and adhere to programmatic best practices throughout the lifecycle.
• Maintain and organize campaign materials in the team repository.
• Handle daily campaign maintenance and tracking questions.
• Assist in developing client-facing campaign performance reports.
• Assess inventory availability and formulate proposals for new opportunities.
• Manage delivery of creative assets, insertion orders, and campaign documentation.
• Traffic campaign tags into ad exchange environments.
• Oversee QA to ensure accurate implementation, pacing, and performance.
• Provide monthly auditing reports to agency partners and manage billing.
• Participate in knowledge share sessions to learn new optimization strategies.
• Collaborate with technology partners for daily campaign management support.

Skills

Programmatic experience

The Trade Desk

DV360

Amazon

Prisma

IAS/DoubleVerify

DCM

Excel

Analytics

Communication

Tools

Microsoft Office

Excel

Job description

Publicis Collective in New York, NY is seeking a Senior Analyst, Programmatic to lead strategic planning and execution for assigned client campaigns. You will independently generate insights, optimize performance, and train analysts on client-specific requirements.

The role requires prior online trafficking, strong analytics, and experience with bid-management platforms and campaign optimization. Collaboration with Campaign Managers and tech partners will be essential for success.