Senior Programmatic Ad Tech PM – RTB & CTV Growth

Roku, Inc.; San Jose (CA); Hybrid; USD 167,000 - 308,000; Full time

Benefits offered by this job

Hybrid work model

Health insurance

Equity awards

Life insurance

Parental leave

Wellness benefits

Job summary

Roku, Inc. is seeking a Senior Product Manager to lead exchange optimization initiatives within Roku's advertising platform in California.

You will own the strategy and execution for how the exchange delivers optimal outcomes for advertisers, balancing yield with latency in a real-time bidding environment and collaborating with data science, engineering, and demand partner teams. The ideal candidate has extensive programmatic ad tech experience, strong analytical and strategic skills, and a

Qualifications

• 6+ years of product management experience.
• At least 3 years in RTB-enabled ad tech.
• Experience with programmatic optimization at scale.
• Strong understanding of real-time bidding & exchange dynamics.
• Experience deploying ML-driven optimization models.
• Strong statistical analysis and data interpretation.
• Cross-functional collaboration with engineering, data science, sales, partnerships and executives.

Responsibilities

• Design, test, and maintain dynamic price floor algorithms using real-time signals to maximize auction outcomes.
• Develop traffic shaping to route bid requests across paths and inventories to balance latency and win-rate in CTV.
• Build and iterate auction mechanics, pricing dynamics, pod optimization, and floor personalization to improve yield.
• Own experiments on pricing and routing with measurements for fill rate, CPM, latency, revenue, and user experience.
• Analyze impact of bid signals on advertiser and exchange outcomes.
• Model and forecast supply/demand elasticity by inventory segment for pricing strategy.
• Partner with engineering to productionize optimization models.
• Monitor exchange health metrics like QPS, timeouts, win rate, RPM, bid density.
• Collaborate with demand partners to translate revenue targets into algorithmic constraints.
• Stay current on programmatic/CTV shifts to adapt strategies.
• Engage with IAB Tech Lab to understand demand partner perspectives and opportunities for collaboration.
• Define product requirements, user stories, and acceptance criteria for complex features.
• Communicate strategy, roadmap, and progress to executives and stakeholders.

Skills

Programmatic ad tech

RTB expertise

Cross-functional leadership

Experimentation

Data analytics

Communication skills

Strategic thinking

Education

Bachelor's degree in a quantitative field

Job description

Roku, Inc. is seeking a Senior Product Manager to lead exchange optimization initiatives within Roku's advertising platform in California.

You will own the strategy and execution for how the exchange delivers optimal outcomes for advertisers, balancing yield with latency in a real-time bidding environment and collaborating with data science, engineering, and demand partner teams. The ideal candidate has extensive programmatic ad tech experience, strong analytical and strategic skills, and a