Senior Program Lead, Media Strategy & Partnerships

Chick-fil-A Corporate Support Center; Atlanta (GA); Hybrid; USD 140,000 - 210,000; Full time

Job summary

Chick-fil-A, Inc. is seeking a Principal Program Leader in Atlanta to drive paid media strategy and optimize annual investment across national and market levels. You will work cross-functionally with ad agencies, CRM, insights, and creative teams to align investments with business priorities.

This role requires deep media knowledge, strategic thinking, and the ability to manage budgets, partnerships, and measurement programs to maximize effectiveness of our campaigns.

Qualifications

• Strategic thinking and planning capabilities.
• Ability to manage deadlines and re-prioritize.
• Comfort working independently with minimal direction.
• High attention to detail to ensure accuracy in data and communications.
• Maintain confidentiality at all times.
• Self-motivation and proactive work style.
• High capacity to handle multiple priorities.
• Strong written and verbal communication skills.
• Proficient in Microsoft Excel.
• Local – not remote work preference.

Responsibilities

• Develop and optimize paid media strategy across national and market levels.
• Plan and execute annual media strategy for general and multicultural audiences.
• Develop omni-channel strategies with internal CRM teams.
• Consult on brand extension and tentpole strategy.
• Coordinate cross-functional efforts with creative, insights, and digital teams.
• Collaborate with international marketing to align regional strategies.
• Align media investments with Sales & Brand Growth priorities.
• Manage budgets, invoicing, and beverage fund projections.

Skills

Strategic

Deadline management

Independent work

Attention to detail

Confidentiality

Self-motivated

High capacity

Communication

Excel proficiency

Local – not remote

Education

Bachelor's degree or equivalent experience

Job description

Chick-fil-A, Inc. is seeking a Principal Program Leader in Atlanta to drive paid media strategy and optimize annual investment across national and market levels. You will work cross-functionally with ad agencies, CRM, insights, and creative teams to align investments with business priorities.

This role requires deep media knowledge, strategic thinking, and the ability to manage budgets, partnerships, and measurement programs to maximize effectiveness of our campaigns.