Senior Product Marketing Strategist — Data-Driven Growth

Akraya Inc; San Francisco (CA); Hybrid; USD 110,000 - 117,000; Full time

Job summary

Akraya Inc is seeking a Senior Product Marketing Strategist for our B2B SMB financial services initiatives in San Francisco. The role focuses on optimizing customer journeys, marketing personalization, and creating targeted campaigns to highlight our lending products' value.

You will partner with sales and cross-functional teams to strengthen product positioning and drive growth through strategic marketing efforts in a hybrid, 9-month W2 engagement.

Qualifications

• Proficiency in CRM platforms like Salesforce.
• Strong analytical skills with data-driven marketing decisions.
• Excellent verbal and written communication.

Responsibilities

• Develop and optimize marketing strategies for high-value customer segments across channels.
• Collaborate with sales to create effective playbooks, scripts, and training for specific customer needs.
• Design and execute targeted direct mail campaigns, including creative development and ROI analysis.
• Analyze marketing campaign performance against key business metrics and provide optimization insights.
• Conduct comprehensive market analysis to identify growth opportunities and competitive advantages.

Skills

CRM

Data Analytics

Lead Optimization

Strategy Design

Sales Enablement

Job description

Akraya Inc is seeking a Senior Product Marketing Strategist for our B2B SMB financial services initiatives in San Francisco. The role focuses on optimizing customer journeys, marketing personalization, and creating targeted campaigns to highlight our lending products' value.

You will partner with sales and cross-functional teams to strengthen product positioning and drive growth through strategic marketing efforts in a hybrid, 9-month W2 engagement.