Senior Product Marketing Manager - GTM & Growth

Pearson; Phoenix (AZ); On-site; USD 70,000 - 120,000; Full time

Benefits offered by this job

Annual incentive program

Job summary

Pearson is seeking an advanced specialist in product marketing to shape go‑to‑market strategy for the top product portfolio. You will lead strategic initiatives from concept to execution, collaborating with internal and external creative teams.

The role requires 8+ years of product marketing experience in a global B2B/SaaS context, with strong storytelling and analytical capabilities. A competitive marketing focus and cross‑functional leadership are essential.

Qualifications

• 8+ years of product marketing experience within a global organization, ideally supporting B2B, enterprise, SaaS, technology, learning, HR, or workforce solutions.
• Demonstrated experience in competitive marketing, including competitive intelligence, differentiated positioning, comparison content, sales enablement, competitive SEO, or reputation defense.
• Proven experience developing and executing go‑to‑market plans from strategy through activation and measurement.
• Strong project leadership skills, with the ability to enter a new area quickly, create structure, drive cross‑functional alignment, and deliver high‑quality work on time.

Responsibilities

• Serve as a strategic product marketing partner for assigned projects, quickly building subject matter expertise and translating complex offerings into clear, compelling market narratives.
• Develop and execute go‑to‑market plans, with clear objectives, audiences, deliverables, owners, milestones, and measures of success.
• Conduct competitive and market analysis using buyer research, search behaviour, review sites, competitor content, and other relevant data sources.
• Create differentiated positioning, messaging, comparison content, buyer guides, sales enablement, case studies, pitch materials, and product marketing assets.
• Partner with Digital teams on SEO, paid and organic activation, audience journeys, and campaign execution.

Skills

Product marketing

B2B

SaaS

Competitive marketing

Go‑to‑market planning

Tools

SEO

Sales enablement

Competitive intelligence

Job description

Pearson is seeking an advanced specialist in product marketing to shape go‑to‑market strategy for the top product portfolio. You will lead strategic initiatives from concept to execution, collaborating with internal and external creative teams.

The role requires 8+ years of product marketing experience in a global B2B/SaaS context, with strong storytelling and analytical capabilities. A competitive marketing focus and cross‑functional leadership are essential.