Senior Product Marketing Specialist - Value Messaging & Sales Enablement

Wolters Kluwer; Chicago (IL); Hybrid; USD 86,000 - 149,000; Full time

Benefits offered by this job

Medical, Dental, & Vision Plans

401(k)

Paid Parental Leave

Job summary

Wolters Kluwer is seeking a Senior Product Marketing Specialist in a hybrid role, open to candidates near our US offices. You will translate product capabilities into compelling value propositions and enable Sales and Customer Success with the materials they need.

You will partner with Product, Marketing, Sales, and Customer Success to ensure messaging, launches, and enablement content clearly communicate value and drive adoption in a fast-paced, agile environment.

Qualifications

• Education: Bachelor’s degree in a relevant field or equivalent.
• Experience: 5 years in product marketing, sales enablement, or equivalent.

Responsibilities

• Translate product roadmap investments into customer-focused messaging and internal communications.
• Build and maintain sales enablement materials (presentations, battlecards, FAQs).
• Lead product training and enablement sessions for Sales and Customer Success teams.
• Develop differentiated product positioning and value messaging for different personas.

Skills

Product Marketing

Sales Enablement

Messaging & Storytelling

Market & Customer Insight

Cross-Functional Collaboration

Communication & Presentation

Project Management

Data-Driven Decision Making

Education

Bachelor’s degree in relevant field

Job description

This is a hybrid role, open to candidates within commuting-distance of our US-based offices. As a Senior Product Marketing Specialist, you will play a critical role in connecting product strategy, market insights, and customer-facing teams. You will translate product capabilities and roadmap investments into compelling value propositions, equip Sales and Customer Success teams with the knowledge and materials they need to drive adoption, and drive go-to-market execution in a fast-paced, agile environment. You will partner closely with Product Management, Sales, Customer Success, Marketing, and Program Management to ensure our messaging, launches, and enablement materials help customers understand and realize the value of our solutions.

Responsibilities

• Translate product roadmap investments and feature releases into clear, customer-focused messaging and internal communications.
• Build and maintain sales enablement materials, including presentations, battlecards, FAQs, and other customer-facing assets.
• Lead product training and enablement sessions for Sales, Customer Success, and other customer-facing teams to ensure readiness and confidence.
• Develop differentiated product positioning and value messaging tailored to buyer and user personas.
• Gather and synthesize market, customer, and competitive insights to inform messaging, go-to-market strategies, and enablement content.
• Monitor competitive activity, market trends, and customer feedback to identify opportunities and inform product marketing strategy.
• Partner with Product Management to understand customer needs, product strategy, and roadmap priorities.
• Collaborate across Marketing, Product, Sales, and Customer Success to ensure consistent messaging and successful product launches.
• Measure and evaluate the effectiveness of go-to-market initiatives and enablement programs, using feedback and performance metrics to continuously improve.

Skills

• Product Marketing: Experience developing value messaging, and go-to-market strategies for software or technology solutions.
• Sales Enablement: Proven ability to create enablement content and deliver engaging training that equips customer-facing teams for success.
• Messaging & Storytelling: Ability to translate complex product capabilities into compelling customer value propositions tailored to different personas.
• Market & Customer Insight: Skilled at leveraging market research, competitive intelligence, and customer feedback to influence marketing strategies and content.
• Cross-Functional Collaboration: Strong partnership skills with Product Management, Sales, Customer Success, and Marketing teams.
• Communication & Presentation: Excellent written, verbal, and presentation skills with the ability to influence diverse audiences.
• Project Management: Ability to manage multiple initiatives and product launches in a fast-paced environment.
• Data-Driven Decision Making: Experience using metrics and qualitative feedback to evaluate and optimize go-to-market and enablement effectiveness.

Job Qualifications

Education: Bachelor’s degree from an accredited four-year college or university in relevant field or equivalent

Experience: 5 years product marketing, sales enablement, or equivalent experience

Required

• Experience in healthcare technology space, with understanding of clinical workflows and how healthcare tech is used in the market
• Experience creating product value materials for sales, account management and customer success functions
• Strong understanding of SaaS products and their application in business
• Experience in marketing enterprise software solutions
• Ability to translate complex topics into simple, clear, and intuitive language
• Team player able to work within a matrixed organizational structure
• Experience in creating marketing collateral & sales enablement tools

Other Knowledge, Skills, Abilities or Certifications

• Ability to effectively collaborate cross-functionally to drive marketing projects to completion
• Strong written and verbal communication skills, especially in presentations and creating value content messaging
• Proactive and self-sufficient without much need for direction

Travel requirements

Travel requirements <10% travel required as necessary, mostly to internal meetings

Compensation

Compensation: $85,600.00 - $149,400.00 USD. This role is eligible for Bonus. Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.

Additional Information

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to:

• Medical, Dental, & Vision Plans
• 401(k)
• FSA/HSA
• Commuter Benefits
• Tuition Assistance Plan
• Vacation and Sick Time
• Paid Parental Leave

Full details of our benefits are available upon request.

We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most. You’ll make a real difference in the lives of millions of people. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world.

Wolters Kluwer has a dedicated team of experienced talent acquisition professionals who are ready to hear what makes you tick and share how Wolters Kluwer can help you achieve your goals and ambitions. Here Rasi Fawaz shares some tips on what recruiters are looking for on a resume. As a global organization, we recognize that solving a wide range of complex problems requires diverse perspectives and innovative thinking.

We know that bringing our best to our customers, communities, and other key stakeholders requires a highly engaged and talented workforce – one that represents the diversity of those we serve and the communities where we live and work. We aim to provide a welcoming environment and equitable opportunities for all employees regardless of background, nationality, race, ethnicity, gender, gender identity, age, sexual orientation, marital status, disability, or religion. This principle is ingrained in our company values and articulated in our Code of Business Ethics.

At Wolters Kluwer, you’ll feel valued for your contributions, and you’ll know that your health, safety, and well-being are important to us. Our well-being benefits provide tools, programs, and resources to help our diverse employees feel healthy, happy, safe, and prosperous. Our global Together we thrive well-being program reflects our commitment to supporting colleagues across physical, mental, social, and financial well-being. That commitment has been recognized externally through Ragan's Top Places to Work for Employee Wellbeing: Large Organization in 2024.

More recently, Wolters Kluwer was recognized by Forbes as one of America’s Best Large Employers 2026 and America’s Best Employers for Engineers 2026. In 2025, Wolters Kluwer was also recognized by Forbes as one of America’s Best Employers for Women.

To ensure we continue to drive innovation that enables us to develop products and services to best serve our customers, we cultivate a workplace culture rooted in mutual respect, bringing forward insights from a wide range of backgrounds, perspectives, and experiences. We are also committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions. All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases.

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