Associate Director, Product Marketing

Wolters Kluwer - Financial Services Solutions; New York (NY); On-site; USD 133,000 - 238,000; Full time

Benefits offered by this job

Medical, Dental, & Vision Plans

401(k)

FSA/HSA

Commuter Benefits

Tuition Assistance Plan

Vacation and Sick Time

Paid Parental Leave

Job summary

Wolters Kluwer - Financial Services Solutions is seeking an Associate Director, Product Marketing to bridge product, sales, and marketing, driving value-based messaging and GTM enablement. You will partner with product, engineering, and customer teams to identify market opportunities and support revenue generation across global markets.

In this senior role, you will lead market research, craft compelling content, and guide roadmap alignment while scaling campaigns and partner engagement to

Qualifications

• 10+ years of B2B technology experience in ESG or related domains.
• At least five to seven years in product marketing roles.
• At least 5 years of experience managing a global team.
• Bachelor’s or Master degree in Marketing, Business, Sales or related field preferred.

Responsibilities

• Define differentiated product positioning and messaging to support buyer journeys.
• Support execution of GTM strategy related to product/domain responsibilities.
• Conduct primary and secondary market, customer, and competitive research.
• Lead creation of product/feature messaging and assist roadmap development.
• Support marketing programs to drive awareness, engagement, and pipeline.
• Collaborate with demand-gen teams to build high-response campaigns.
• Enable sales, customer success, and partners in positioning Enablon products.
• Provide thought leadership and bring innovative ideas to the market.
• Build relationships through customer advocacy and field activities.
• Manage cross-functional projects aligned to corporate goals.

Skills

Data analysis

Cross-functional collaboration

Product marketing

Leadership

B2B technology

Market research

Education

Bachelor’s or Master in Marketing, Business, Sales or related field

Job description

Associate Director, Product Marketing – Enablon Wolters Kluwer – CP & ESG Division Enablon’s Associate Director, Product Marketing serves as a critical connection point between product, sales, marketing, customer, partner, and business development teams. The Associate Director is a key influencer of our go-to-market strategy, helping to identify market opportunities, define product strategies, lead sales and GTM product enablement, support pipeline development, and revenue generation. As the Associate Director of Product Marketing, you will create value-based messaging, collaborate cross-functionally, plus be a leader, and domain expert.

What You'll Do:

• Guide, create, and deliver differentiated product positioning, deliver strong messaging, and create insightful buyer personas and other compelling content that communicates value and supports a buyer’s journey-based sales cycle
• Support the execution of a GTM strategy that specifically relates to product/domain responsibilities
• Perform both primary and secondary market, customer, and competitive research to understand market segments, produce buyer insights, and identify new product opportunities
• Lead in the creation of new product/feature messaging and support product management teams in roadmap development
• Support marketing programs that drive awareness, engagement, and pipeline
• Collaborate with demand-generation teams to build and execute high-response campaigns
• Help field sales, customer success, and partner teams in their efforts to land new prospects and expand business with existing customers
• Enable sales, GTM teams, and strategic partners in positioning Enablon products
• Provide thought leadership and innovative ideas and bring these to the broader marketplace
• Build and grow relationships through customer advocacy (CABs, UGs, corporate events, field activities)
• Build and execute cross-functional projects that align to corporate objectives and deliver clearly defined goals and outcomes

What You'll Bring:

• Experience: Strong data analysis skills for deriving insights and a willingness to change direction based on results illustrated through analytics
• Project planning and management experience to support cross-functional, metrics-driven projects
• A relationship builder, particularly with functions outside of marketing, including product management, engineering, sales, customer success, services, and operations teams
• A consensus building leadership style, decisive decision-maker, and persuasive influencer
• Skills in developing strong relationships with the research analyst community and other industry influencers (associations, thought leaders, partners, etc.)

About You:

• 10-plus years of B2B technology experience, ideally in EHS, Sustainability, Operational Risk, or ESG space
• At least five to seven years of experience spent in product marketing roles
• At least 5 years proven experience in managing a global team
• Bachelor’s or Master degree in Marketing, Business, Sales or a related field of study is preferred, or equivalent experience

About the role:

Some travel may be required (20-30%)

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we're getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process. Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation

Compensation: $133,400.00 - $238,400.00 USD This role is eligible for Bonus. Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.

Additional Information:

• Medical, Dental, & Vision Plans
• 401(k)
• FSA/HSA
• Commuter Benefits
• Tuition Assistance Plan
• Vacation and Sick Time
• Paid Parental Leave

Join us, at Wolters Kluwer, and be part of a dynamic global technology company that makes a difference every day. We're innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most. You will make a real difference in the lives of millions of people.

Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world. You can thrive at Wolters Kluwer, where diversity is core to our collective strength and high performance. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong.

Wolters Kluwer reported 2025 annual revenues of €6.1 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs more than 21,000 people worldwide. Our customers work in industries that impact the lives of millions of people every single day.

Our mission is to empower our professional customers with the AI-powered solutions they need to make critical decisions, achieve successful outcomes, and increase productivity. We deliver trusted, AI-powered expert solutions that combine deep domain knowledge, proprietary content, and advanced technology to provide expert-validated insights, automate workflows, and drive better outcomes. Today, nearly 70% of our digital revenues come from AI-powered solutions, reflecting our strategic focus on embedding AI into professional workflows and delivering measurable productivity gains. We are committed to helping professionals navigate complexity, improve the way they work, and solve critical challenges through cloud-based, AI-powered platforms that integrate seamlessly into their workflows and ecosystems. Our solutions are designed to deliver impact when it matters most, especially in high-stakes environments where accuracy and trust are essential. With a nearly 190-year legacy, Wolters Kluwer continues to evolve its portfolio of digital solutions and services to meet the changing needs of professionals worldwide, enabling them to work faster, make smarter decisions, and deliver better outcomes.

For more information about our solutions and organization, visit www.wolterskluwer.com, or follow us on LinkedIn, Instagram and Facebook.

Wolters Kluwer has a dedicated team of experienced talent acquisition professionals who are ready to hear what makes you tick and share how Wolters Kluwer can help you achieve your goals and ambitions. Here Rasi Fawaz shares some tips on what recruiters are looking for on a resume.

As a global organization, we recognize that solving a wide range of complex problems requires diverse perspectives and innovative thinking. We know that bringing our best to our customers, communities, and other key stakeholders requires a highly engaged and talented workforce – one that represents the diversity of those we serve and the communities where we live and work. We aim to provide a welcoming environment and equitable opportunities for all employees regardless of background, nationality, race, ethnicity, gender, gender identity, age, sexual orientation, marital status, disability, or religion. This principle is ingrained in our company values and articulated in our Code of Business Ethics. At Wolters Kluwer, you will feel valued for your contributions, and you will know that your health, safety, and well-being are important to us. Our well-being benefits provide tools, programs, and resources to help our diverse employees feel healthy, happy, safe, and prosperous. Our global Together we thrive well-being program reflects our commitment to supporting colleagues across physical, mental, social, and financial well-being. That commitment has been recognized externally through Ragan’s Top Places to Work for Employee Wellbeing: Large Organization in 2024. More recently, Wolters Kluwer was recognized by Forbes as one of America’s Best Large Employers 2026 and America’s Best Employers for Engineers 2026. In 2025, Wolters Kluwer was also recognized by Forbes as one of America’s Best Employers for Women.

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