Marketing Manager

Wolters Kluwer - Financial Services Solutions; Philadelphia (Philadelphia County); Remote; USD 99,000 - 173,000; Full time

Benefits offered by this job

Medical, dental, and vision plans

401(k)

FSA/HSA

Commuter benefits

Tuition assistance

Vacation and sick time

Paid parental leave

Job summary

Wolters Kluwer seeks a Senior Campaign Marketing Specialist to lead omni-channel marketing programs that support P&L objectives. You’ll partner with product marketing, channel experts and data teams to drive data-backed campaign strategy and execution, delivering measurable results across B2B and B2C segments.

The role emphasizes collaboration, KPI-driven planning, and tight budget adherence, with opportunities to influence customer journeys from acquisition to closed business.

Qualifications

• 3-5 years of demonstrated experience leading B2B and B2B2C digital marketing campaigns.
• Experience with creative/digital agencies and multi-channel demand generation.
• Proficiency in CRM and analytics tools (Smartsheet, Salesforce, Conductor, Domo, Adobe, GA).
• Strong Excel and PowerPoint skills and data-driven mindset.

Responsibilities

• Collaborate with product marketing and channel experts to build multi-channel plans with KPIs.
• Develop, execute and optimize B2B/B2C campaigns and reporting across channels.
• Translate data into insights to improve campaign performance and ROI.
• Manage multiple campaigns within budgets and deadlines, with clear communication.

Skills

Digital marketing

Campaign management

Strategic thinking

Communication

Education

Bachelor's degree in English, Journalism, Marketing, or related field

Tools

Smartsheet

Salesforce

Conductor

Domo

Adobe Analytics

Google Analytics

Job description

Job Summary

Under general direction, responsible for the development, planning and implementation of marketing programs or projects that support organizational marketing objectives. Works individually or with a team on various marketing activities which may include: advertising, market research, product marketing, e-commerce marketing, direct marketing and/or communications. May also work on developing marketing forecasts, estimating costs, and/or managing program/project budgets. Working as part of the Product Marketing organization, this role leads the strategic development and execution of best in class omni-channel campaigns that deliver on P&L objectives. The Senior Campaign Marketing Specialist also works closely with central marketing, channel experts, and data intelligence teams to ensure campaign strategy is driven by data and analytics to optimize marketing efforts.

Essential Duties and Responsibilities

Collaborates with product marketing and marketing channel experts to build multi-channel plans for best-in‑class marketing approach in the assigned B-to-B , B-to-C and B-to-B-to‑C segments. This includes plan development, presentation and revision, execution, optimization, analytics and reporting. Ensures all campaigns plans have established KPIs and holds all internal and external agency partners accountable to deliver on their work on time and at the highest standard Collaborates with product marketing and marketing and sales operations teams to develop and optimize B2B best practice marketing infrastructure and customer journey from contact acquisition, nurture, lead generation, marketing qualified prospects and progression through the sales pipeline to closed business. Applies tried and true principles of direct marketing, including a rigorous methodology for testing and learning, working closely with the data team to incorporate response modeling. Works in close collaboration with product marketing internal and external channel and agency partners to manage plan execution and report on success and/or recommend adjustments. Manages multiple projects at once with strong accountability towards meeting established deadlines and budget. Interprets data and analytics to review campaign data and use it to report on marketing performance as it aligns to strategic goals and vision, and adjust tactics in-flight to drive efficiency and effectiveness. Manages campaign reporting in a highly visualized and compelling way following agree‑upon methods working with central marketing.

Works collaboratively across Product Marketing and all areas of central marketing and brand teams to ensure strategies are in alignment. Collaborates with product marketing and internal/external resources to create dynamic and innovative tactics and bring them to market using available marketing technologies.

Job Qualifications

3-5 years of demonstrated experience and results in leading high‑performance B to B and B to B to C digital marketing efforts across traditional and digital channels. Experience in working with or for creative / digital agencies and a proven track record of managing multiple large, multi‑channel demand generation campaigns. Experience working within project management, CRM and analytics tools (Smartsheets, Salesforce, Conductor, Domo, Adobe and Google Analytics). Solid Excel and PowerPoint skills. Strategic, problem‑solver, self‑starter with a proactive attitude who can deliver results with consensus in matrix organization. Strong understanding of KPIs and industry benchmarks for high performing marketing plans. Background in reviewing, reacting on, and reporting on campaign data throughout its life cycle. Demonstrated experience influencing and educating internal constituents and clients around evidenced based marketing strategy and campaign management. A proven track record of building strong partnerships with product marketing, marketing channel, and sales and marketing operations experts.

Preferred experience: Experience in healthcare and/or higher education segment. Ability to be flexible in a very fluid and dynamic environment – including dealing with changing processes and priorities Previous agency experience or proven ability to manage agencies, developing comprehensive annual marketing plans and manage significant budgets. Prior experience in a large multi‑national company Strong influence skills and marketing thought leadership. Ability to work well with all levels of management and staff. Experience in project management a plus. Smartsheet Excellent communications skills across all modalities including written, verbal, in‑person and virtual presentation.

Education

Bachelor's degree in English, Journalism, Communication, Marketing, similar field or relevant equivalent experience. Strong affinity for analytics. Work is typical of a normal office environment or remote. As the business is global, occasionally calls/meetings will take place outside of typical local office hours.

Specific projects and tasks may include

Campaign planning and strategy tasks based on product marketing and business team inputs. Leading and creating campaign update presentations (decks) for the product team: what’s completed, reporting and what’s next Organizing/creating deep dive reporting on: Channel performance or helping to set up process for Paid Search / Keyword analysis for LOBs Lead analysis Demandbase info gathering and reporting for ABM initiatives Campaign results List management tasks for ABM programs, social and email, etc. Campaign budget spend updates Follow up and communication in smartsheet for campaign tactics and tasks Managing smaller campaigns – strategy to execution and completion Help setting up evergreen process Help creating image strategy and gather images / creative for the campaigns Writing marketing content for emails, web pages, etc.

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in‑person interviews in our hiring process. Please note that use of AI‑generated responses or third‑party support during interviews will be grounds for disqualification from the recruitment process. Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation

Compensation: $98,500.00 - $172,700.00 USD This role is eligible for Bonus. Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.

Additional Information

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request. If making a difference matters to you, then you matter to us. Join us, at Wolters Kluwer, and be part of a dynamic global technology company that makes a difference every day. We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most. You’ll make a real difference in the lives of millions of people. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world. You can thrive at Wolters Kluwer, where diversity is core to our collective strength and high performance. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong. Wolters Kluwer reported 2025 annual revenues of €6.1 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs more than 21,000 people worldwide. Our customers work in industries that impact the lives of millions of people every single day. Our mission is to empower our professional customers with the AI‑powered solutions they need to make critical decisions, achieve successful outcomes, and increase productivity. We deliver trusted, AI‑powered expert solutions that combine deep domain knowledge, proprietary content, and advanced technology to provide expert‑validated insights, automate workflows, and drive better outcomes. Today, nearly 70% of our digital revenues come from AI‑powered solutions, reflecting our strategic focus on embedding AI into professional workflows and delivering measurable productivity gains. We are committed to helping professionals navigate complexity, improve the way they work, and solve critical challenges through cloud‑based, AI‑powered platforms that integrate seamlessly into their workflows and ecosystems. Our solutions are designed to deliver impact when it matters most, especially in high‑stakes environments where accuracy and trust are essential. With a nearly 190‑year legacy, Wolters Kluwer continues to evolve its portfolio of digital solutions and services to meet the changing needs of professionals worldwide, enabling them to work faster, make smarter decisions, and deliver better outcomes. For more information about our solutions and organization, visit www.wolterskluwer.com, or follow us on LinkedIn, Instagram and Facebook. Wolters Kluwer has a dedicated team of experienced talent acquisition professionals who are ready to hear what makes you tick and share how Wolters Kluwer can help you achieve your goals and ambitions. Here Rasi Fawaz shares some tips on what recruiters are looking for on a resume. As a global organization, we recognize that solving a wide range of complex problems requires diverse perspectives and innovative thinking. We know that bringing our best to our customers, communities, and other key stakeholders requires a highly engaged and talented workforce – one that represents the diversity of those we serve and the communities where we live and work. We aim to provide a welcoming environment and equitable opportunities for all employees regardless of background, nationality, race, ethnicity, gender, gender identity, age, sexual orientation, marital status, disability, or religion. This principle is ingrained in our company values and articulated in our Code of Business Ethics. 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