Senior Product Marketing & Portfolio Leader

Young Living Inc; Lehi (UT); On-site; USD 120,000 - 180,000; Full time

Job summary

Young Living Inc. seeks a Senior Manager, Product Marketing and Portfolio to lead the positioning and lifecycle management of its essential oil portfolio.

You will drive growth through go-to-market strategies, strong storytelling, and cross-functional collaboration with Product Development, Brand, Sales, and Digital teams. The role emphasizes lifecycle optimization, market research, and KPI‑driven performance, with mentoring responsibilities and a focus on customer engagement and competitive

Qualifications

• Strong leadership and strategic thinking with ability to influence cross-functional teams.
• Expertise in product marketing, brand management, and portfolio strategy.
• Deep understanding of product lifecycle management and market trends.
• Excellent communication and storytelling skills to craft product narratives.
• Ability to manage multiple projects, deadlines, and priorities in a fast-paced environment.
• Data-driven mindset with analytical and problem-solving skills.
• Proven ability to mentor and develop high-performing teams.

Responsibilities

• Contribute to development and execution of product portfolio strategy aligned with goals.
• Conduct market analysis, segmentation, and competitive research to identify trends.
• Manage lifecycle including launches, extensions, discontinuations, and optimization.
• Develop go-to-market plans and messaging to differentiate offerings.
• Lead cross-functional teams to ensure successful launches and campaigns.
• Create product positioning and storytelling to boost consumer engagement and sales.
• Partner with development, brand, and sales to commercialize products.
• Collaborate with digital, social, and field teams to amplify messaging.
• Mentor direct reports and foster high performance.

Skills

Leadership

Product marketing

Portfolio strategy

Lifecycle management

Cross-functional collaboration

Communication

Project management

Data-driven decision making

Mentorship

Education

Bachelor's degree in marketing, business, or related field

8+ years of experience in product marketing, product management, or portfolio strategy

Job description

Young Living Inc. seeks a Senior Manager, Product Marketing and Portfolio to lead the positioning and lifecycle management of its essential oil portfolio.

You will drive growth through go-to-market strategies, strong storytelling, and cross-functional collaboration with Product Development, Brand, Sales, and Digital teams. The role emphasizes lifecycle optimization, market research, and KPI‑driven performance, with mentoring responsibilities and a focus on customer engagement and competitive