Brand Strategy Leader — Wellness & Growth

MELALEUCA INC; Idaho Falls (ID); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Relocation assistance

On-site amenities

Job summary

Melaleuca is seeking a Sr. Brand Manager to lead a portfolio of wellness brands from our Global HQ in Idaho Falls.

The role owns business performance, guides lifecycle management, and drives product development across functions. You will collaborate with R&D, Supply Chain, and Marketing to translate data into growth strategies, optimize pricing, and shape go‑to‑market plans that reinforce Melaleuca’s mission of enhancing lives.

Qualifications

• Bachelor’s degree required.
• 5+ years of brand management or consumer goods strategy experience.
• Strong understanding of P&L drivers, pricing, and category performance metrics.
• Experience guiding new product development from concept to launch.
• Ability to analyze data and translate insights into actionable plans.
• Excellent communication and collaboration across departments.

Responsibilities

• Lead brand and portfolio strategy: own business performance and strategic direction of assigned brands.
• Drive innovation: collaborate with R&D and Product Development to identify opportunities and manage lifecycle.
• Manage category performance: analyze sales, margins, and customer data to improve profitability and appeal.
• Collaborate with Brand Messaging team to ensure accurate brand positioning and product benefits.
• Guide go-to-market execution: lead cross-functional teams through planning, launch, and evaluation of new products/campaigns.
• Optimize portfolio mix: evaluate performance across SKUs and lines for pricing and innovation priorities.
• Build business cases: develop forecasts, cost analyses, and consumer research to support initiatives.
• Partner cross-functionally: work with Sales, Supply Chain, Finance, and International teams.

Skills

Brand management

Product marketing

Data interpretation

Cross-functional leadership

Strategic thinking

Communication

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

Melaleuca is seeking a Sr. Brand Manager to lead a portfolio of wellness brands from our Global HQ in Idaho Falls.

The role owns business performance, guides lifecycle management, and drives product development across functions. You will collaborate with R&D, Supply Chain, and Marketing to translate data into growth strategies, optimize pricing, and shape go‑to‑market plans that reinforce Melaleuca’s mission of enhancing lives.