Product Marketing Lead — Growth & Innovation

SC Johnson Professional® USA; Charlotte (NC); Hybrid; USD 90,000 - 120,000; Full time

Job summary

SC Johnson Professional USA is seeking a senior marketing professional to lead strategy and growth for its skincare, cleaning and hygiene brands in the away-from-home market. You will partner with customers, distributors, sales, and cross-functional teams to drive insight-led marketing that accelerates measurable business results.

The role focuses on end-to-end portfolio management, new product development, and efficacy of campaigns across multiple regions.

Qualifications

• Bachelor's degree in Marketing, Business or related field.
• Minimum 5+ years of product marketing experience including innovation and portfolio strategy.
• At least 2+ years of direct experience developing and commercializing physical products.

Responsibilities

• Lead the development and delivery of the strategy and growth plan for an assigned segment, ensuring clear innovation priorities in line with wider North American objectives.
• Build a strong understanding of end-user needs, market trends, competitor activity and commercial performance to identify growth opportunities and where-to-play/how-to-win choices.
• Lead the end-to-end innovation process for the assigned segment, working closely with RD&E to identify, prioritize, develop and deliver New Product Development (NPD) and Existing Product Development (EPD) projects through the stage-gate process in line with business goals.
• Develop segment-specific value propositions, messaging and claims for innovation and portfolio priorities in partnership with RD&E, Regulatory, Legal and commercial teams.
• Own the product portfolio for the assigned segment, including portfolio priorities, lifecycle recommendations, mix optimization and support for margin improvement.
• Translate segment strategy into strategic campaign briefs, messaging frameworks and marketing materials.
• Support segment training and capability building across sales, marketing and customer teams to drive understanding and consistent execution.
• Partner closely with local and regional stakeholders to align segment priorities with commercial needs and market opportunities.
• Monitor segment performance, track key initiatives and recommend actions to improve growth, portfolio performance and market impact.
• Working cross functionally throughout the organization

Skills

Stakeholder management

Communication

Analytical skills

Campaign development

Education

Bachelor's degree in Marketing, Business or related field

Tools

Microsoft Office

Teams

SharePoint

Job description

SC Johnson Professional USA is seeking a senior marketing professional to lead strategy and growth for its skincare, cleaning and hygiene brands in the away-from-home market. You will partner with customers, distributors, sales, and cross-functional teams to drive insight-led marketing that accelerates measurable business results.

The role focuses on end-to-end portfolio management, new product development, and efficacy of campaigns across multiple regions.