Senior Product Marketing Manager - Web3 Growth (Remote)

BNB Chain; United States; Remoto; USD 140.000 - 190.000; Tempo pieno

Vantaggi offerti da questo lavoro

Remote-first role

Flexible hours

Global team

Descrizione del lavoro

Trust Wallet is seeking a Senior Product Marketing Manager who blends strategy and hands-on execution in a global, remote environment. You will drive multi-channel campaigns, shape product go-to-market plans, and translate on-chain insights into stories that resonate with crypto natives and mainstream users alike.

As a senior marketer, you’ll partner with Product, BD, and ecosystem partners to optimize campaigns, measure impact, and scale growth across acquisition, retention, and brand

Competenze

• 5 years of marketing experience, with crypto, DeFi, or Web3 exposure preferred.
• Proven track record in multi-channel campaigns with measurable growth.
• Generalist or full-stack marketing experience across brand, growth, content, and product marketing.
• Active involvement in on-chain ecosystems and wallet/web3 communities.

Mansioni

• Develop and own integrated marketing strategies across acquisition, retention, and brand tied to product launches.
• Lead end-to-end campaign execution across Web3 channels and performance marketing.
• Define positioning and messaging for new features with Product and BD.
• Set and report KPIs like DAUs, installs, retention, ROAS, and share of voice.

Conoscenze

Crypto marketing

Product marketing

Growth campaigns

Data-driven

Stakeholder management

Strumenti

Amplitude

AppsFlyer

Dune Analytics

Nansen

Descrizione del lavoro

Trust Wallet is seeking a Senior Product Marketing Manager who blends strategy and hands-on execution in a global, remote environment. You will drive multi-channel campaigns, shape product go-to-market plans, and translate on-chain insights into stories that resonate with crypto natives and mainstream users alike.

As a senior marketer, you’ll partner with Product, BD, and ecosystem partners to optimize campaigns, measure impact, and scale growth across acquisition, retention, and brand