Senior Product Marketing Manager — Remote Growth & GTM

The Bitcoin Street Journal; United States; Remote; USD 150,000 - 210,000; Full time

Benefits offered by this job

Professional reimbursement program (​f

Medical, dental & vision coverage (US)

401k retirement plan + company match (

Wellness stipend

Home office set up / ergonomic

Job summary

Offchain is seeking a strategic, hands-on Senior Product Marketing Manager to drive go-to-market for ZeroDev, our smart account and wallet infrastructure for developers, fintechs and financial institutions. This role sits at the intersection of product, sales and growth and connects every campaign to pipeline and revenue.

You’ll own product positioning, launches end-to-end, content creation for pages, emails and demos, manage HubSpot, and run lifecycle programs.

Qualifications

• 5+ years of experience in product marketing or a similar function in crypto, fintech, or developer tools and infrastructure.
• Demonstrated success launching and scaling product launches end to end, with quantifiable outcomes.
• Strong copywriting and storytelling skills – able to distill complexity into clarity.
• Hands-on HubSpot experience: workflows, lead scoring, pipelines and reporting.
• Analytical in nature with ability to tie marketing work to pipeline and revenue.

Responsibilities

• Develop product positioning, messaging and competitive framing across the ZeroDev product line, and evolve it as products mature.
• Define go-to-market plans and run launches end to end, developing content for landing pages, blogs, emails, demos, social, one-pagers and internal enablement.
• Run content, search and lifecycle programs. Own the X and LinkedIn calendar, SEO and answer-engine visibility, the monthly newsletter, nurture flows and customer case studies.
• Own growth operations: HubSpot administration, lead scoring and routing, campaign tracking and funnel dashboards.
• Equip Sales with proposals, battlecards, account briefs and discovery prompts grounded in the product to move customers through the pipeline.
• Collaborate with ecosystem partners to drive adoption and amplify reach through coordinated GTM efforts.
• Contribute to OKRs and performance tracking frameworks, and manage marketing budget and paid campaigns against named opportunities.

Skills

Product marketing

Go-to-market

Copywriting

Analytics

Campaign management

Tools

HubSpot

PostHog

SEO

Job description

Offchain is seeking a strategic, hands-on Senior Product Marketing Manager to drive go-to-market for ZeroDev, our smart account and wallet infrastructure for developers, fintechs and financial institutions. This role sits at the intersection of product, sales and growth and connects every campaign to pipeline and revenue.

You’ll own product positioning, launches end-to-end, content creation for pages, emails and demos, manage HubSpot, and run lifecycle programs.