Senior Product Marketing Manager

Trust Wallet; United States; Remote; USD 140,000 - 190,000; Full time

Benefits offered by this job

Remote-first role

Flexible hours

Global team

Job summary

Trust Wallet is seeking a Senior Product Marketing Manager who blends strategy and hands-on execution in a global, remote environment. You will drive multi-channel campaigns, shape product go-to-market plans, and translate on-chain insights into stories that resonate with crypto natives and mainstream users alike.

As a senior marketer, you’ll partner with Product, BD, and ecosystem partners to optimize campaigns, measure impact, and scale growth across acquisition, retention, and brand

Qualifications

• 5 years of marketing experience, with crypto, DeFi, or Web3 exposure preferred.
• Proven track record in multi-channel campaigns with measurable growth.
• Generalist or full-stack marketing experience across brand, growth, content, and product marketing.
• Active involvement in on-chain ecosystems and wallet/web3 communities.

Responsibilities

• Develop and own integrated marketing strategies across acquisition, retention, and brand tied to product launches.
• Lead end-to-end campaign execution across Web3 channels and performance marketing.
• Define positioning and messaging for new features with Product and BD.
• Set and report KPIs like DAUs, installs, retention, ROAS, and share of voice.

Skills

Crypto marketing

Product marketing

Growth campaigns

Data-driven

Stakeholder management

Tools

Amplitude

AppsFlyer

Dune Analytics

Nansen

Job description

About the company

Trust Wallet is the secure, self-custody Web3 wallet that empowers people to own and control their digital assets. Whether you're new to crypto or an experienced user, Trust Wallet makes it easier, safer, and more convenient to explore Web3, securely access dApps, manage your crypto, and buy and sell digital assets, all in one place.

Role Summary

We're looking for a Senior Product Marketing Manager who is equal parts strategist, executor, and Web3 native — someone who proudly calls themselves a degen and is deep in the trenches of the ecosystem they're marketing to. This is a high-impact, generalist role that sits at the intersection of brand, growth, product marketing, and community. You crunch data for breakfast, thrive wearing multiple hats, and move fluidly between scrappy activations and long-horizon strategy without losing momentum or quality. You translate on-chain insights into compelling narratives that help millions understand and love Trust Wallet — and if you have strong opinions on L2 wars, a wallet full of on-chain history, and can ship a campaign brief and a Dune dashboard in the same afternoon, we want to talk.

What You'll Do

• Develop and own integrated marketing strategies across acquisition, retention, and brand — aligned to product launches, ecosystem milestones, and market cycles
• Lead end-to-end campaign execution across Web3-native channels and performance channels
• Define positioning and messaging for new product features and market segments in partnership with Product and BD
• Set, track, and report on marketing KPIs — DAUs, installs, retention rates, campaign ROAS, community growth, and share of voice - all leading to company level OKRs
• Own budget allocation across channels with a relentless focus on efficiency and ROI
• Drive community engagement strategies across Discord, Telegram, and X — building loyal user cohorts, not just follower counts
• Identify and activate KOL/influencer partnerships that are credible within the Web3 ecosystem
• Collaborate with BD and ecosystem partners on co-marketing campaigns and joint growth initiatives
• Work closely with Product to shape go-to-market plans for new features, chain integrations, and partner launches
• Partner with internal teams to produce high-quality creative that resonates with both crypto natives and mainstream users

What We're Looking For

• 5 years of marketing experience, with at least 1 year in a crypto, DeFi, or Web3 company (wallet, exchange, L1/L2 protocol, or DeFi platform strongly preferred)
• Demonstrable track record of owning and scaling multi-channel campaigns with measurable growth impact
• Prior experience in a generalist or "full-stack" marketing role — able to move across brand, growth, content, and product marketing fluidly
• You are the user: genuinely degen, active on-chain, with a wallet history and ecosystem network to prove it
• Dune and Nansen are daily tabs; proficient in Amplitude and mobile attribution (AppsFlyer, Adjust, or Branch)
• Treats every initiative as a testable experiment; hunts for signal, quick wins, and strategic bets in the numbers
• Moves between a scrappy activation and a long-horizon strategic initiative in the same day without dropping quality

Bonus Points

• Marketed a self-custody wallet or non-custodial product
• Familiarity with Trust Wallet's ecosystem (multi-chain, Web3 Browser, Staking)
• Prior work at a top-tier exchange (Binance, Coinbase, Kraken) or DeFi protocol
• Experience running global marketing campaigns

Additional Information

This is a global and fully remote role. You must have the right to work for the country you are based.

Why work at Trust Wallet?

• Be a part of the world’s leading blockchain ecosystem that continues to grow.
• Excellent learning and career development opportunities.
• Work alongside diverse, world-class talent, in an environment where learning and growth opportunities are endless.
• Tackle fast-paced, challenging and unique projects.
• Work in a truly global organization, with international teams and a flat organizational structure.
• Work fully remotely with flexible working hours.
• Enjoy competitive salary and benefits.

Trust Wallet is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.