Senior Product Marketing Manager, Travel

Flywire; Boston (MA); On-site; USD 117,000 - 167,000; Full time

Benefits offered by this job

Competitive compensation

Employee Stock Purchase Plan (ESPP)

Competitive time off

Global FlyMates community

Development programs

Job summary

Flywire is seeking a senior Product Marketing professional to lead Travel market messaging and GTM strategy. You will shape positioning for Hospitality and Experiential segments, translating complex payments capabilities into clear narratives, and ensuring cross-functional alignment across Product, Marketing, and Sales.

You will own enablement collateral, drive revenue impact, and synthesize customer insights to steer product direction.

Qualifications

• At least 8 years of B2B product marketing experience across SaaS, payments, fintech, or similar environments.
• Proven track record owning positioning, go to market launches, and enablement with clear ties to pipeline, conversion, and revenue.
• Strong commercial and product instincts, with understanding of B2B buying cycles and enterprise sales motions.

Responsibilities

• Own clear, differentiated positioning and value propositions for our Travel solutions.
• Own Ideal Customer Profiles and buyer personas across Hospitality and Experiential segments.
• Translate complex software and payments capabilities into simple, compelling narratives.
• Own competitive positioning for Travel and ensure consistency across Product, Marketing, and Sales.
• Build and maintain high quality enablement materials (decks, battlecards, demos) for Sales and RM teams.

Skills

B2B product marketing

SaaS

Payments

Fintech

Enterprise marketing

AI in marketing

Storytelling

Cross-functional leadership

Job description

Are you ready to trade your job for a journey? Become a FlyMate!

Passion, excitement & global collaboration are all core to what it means to be a FlyMate. At Flywire, we’re on a mission to deliver the world’s most important and complex payments. We use our Flywire Advantage - the combination of our next-gen payments platform, proprietary payment network and vertical specific software, to help our clients get paid, and help their customers pay with ease - no matter where they are in the world.

What more do we need to truly be unstoppable? Perhaps, that is you!

Who We Are

Flywire is a global payments enablement and software company, founded more than a decade ago to solve high-stakes, high-value payments. We’ve scaled into new regions and industry verticals and expanded our product offerings to deliver meaningful value to our clients around the world.

Today we support more than 5,100 clients across the global education, healthcare, travel & B2B industries, with diverse payment methods across 240 countries & territories and more than 140 currencies.

With over 1,400+ global FlyMates, representing more than 40 nationalities, and in 15 offices world-wide, we’re looking for FlyMates to join the next stage of our journey as we continue to grow.

The Opportunity

As Flywire continues to scale its Travel software and payments platform, Product Marketing plays a central role in how we turn product capability into market impact.

We serve more than 22,000 travel and hospitality businesses. This role covers both lines of our Travel vertical: Hospitality, including hotels and boutique accommodations, and Experiential, including travel operators and DMCs. With Sertifi by Flywire, we cover the full path from contract to settlement, including digital contracts, deposits, and group event payments.

This role sits at the intersection of Product and Go to Market. The focus is straightforward. Make our solutions easy to understand, easy to sell, and clearly differentiated. You will shape how we position our products, how we go to market, and how we enable teams to win. The output shows up in pipeline quality, conversion, and revenue. You will report to the VP, Product Marketing.

This is a senior individual contributor role and the product marketing owner for Travel. You will set the plan rather than execute someone else's, bring a point of view to the table, and raise the bar for the wider product marketing team. You will connect product strategy, customer insight, and commercial execution. That means sharpening our story, targeting the right customers, and ensuring consistency across every touchpoint. It also means bringing real feedback from the field back into how we evolve both messaging and product direction.

What You’ll Do

Positioning, ICP, and Messaging

• Own clear, differentiated positioning and value propositions for our Travel solutions
• Own Ideal Customer Profiles and buyer personas across the Hospitality and Experiential segments, grounded in customer and market insight
• Translate complex software and payments capabilities into simple, compelling narratives, including how our software and payment network are stronger together
• Own competitive positioning for Travel, including where we win, where we don't, and what needs to change
• Ensure consistency across Product, Marketing, and Sales

Go to Market and Launch Execution

• Own go to market strategy for launches, releases, and commercial initiatives in Travel, including priorities and trade-offs across both lines of business
• Partner with Product to turn roadmap into market ready messaging and materials
• Drive coordinated execution across Sales, Marketing, and Partnerships
• Partner with Pricing and Commercial teams so packaging and positioning match the value clients get
• Continuously refine approach based on performance and feedback

Enablement and Revenue Impact

• Build and maintain high quality enablement materials including decks, battlecards, demos, and value narratives
• Equip Sales and Relationship Management teams to position and sell effectively across both lines of business
• Partner with Sales and RevOps to improve win rates, deal quality, and conversion
• Lead value articulation in competitive and high-value deals, including ROI cases for operations and finance buyers

Customer Insight and Market Feedback

• Act as Flywire's market expert for travel and hospitality, and the person Product comes to for what the market will pay for
• Synthesize customer feedback, win loss insights, and field input into actionable direction
• Build a strong understanding of travel and hospitality buyers, market dynamics, and competition, including gateways, point solutions, and incumbent PMS and CRM workflows
• Feed insights back into positioning, targeting, pricing, and product decisions

AI Driven Execution

• Use AI to improve speed and quality across content, messaging, and research
• Build repeatable workflows the rest of the team can adopt
• Help shape how the team incorporates AI into day to day execution

Qualifications

Here’s what we’re looking for

• At least 8 years of B2B product marketing experience across SaaS, payments, fintech, or similar environments
• Experience as the senior product marketer for a product line, platform, or vertical, setting direction rather than executing a plan handed to you
• Proven track record owning positioning, go to market launches, and enablement with clear ties to pipeline, conversion, and revenue
• Strong commercial and product instincts, with a clear understanding of B2B buying cycles and enterprise sales motions
• Ability to translate complex products into simple, compelling value propositions that resonate with buyers
• Comfortable partnering with Product, Sales, and senior commercial stakeholders, and influencing without authority
• Hands on experience using AI in day to day marketing workflows, with a focus on improving speed, quality, and scale
• Curiosity and willingness to continuously evolve how work gets done and experiment with new approaches
• Strong communication skills, both written and verbal, with the ability to influence across teams
• Highly organized, able to manage multiple priorities without losing attention to detail

Nice to have

• Bias toward action with a focus on execution and outcomes
• Experience in travel, hospitality, or hotel technology, or marketing to travel operations and finance buyers
• Experience in payments, fintech, or vertical SaaS platforms
• Experience marketing a multi product portfolio, or bringing an acquired product into a wider platform story
• Experience directly tying product marketing efforts to pipeline and revenue outcomes
• Experience mentoring or raising the bar for other product marketers

What We Offer

Competitive compensation

Employee Stock Purchase Plan (ESPP)

Competitive time off

Work with brilliant people globally Learn more about their journeys by checking out #InsideFlywire on social media

Wellbeing Programs (Mental Health, Wellness, Yoga/Pilates/HIIT Classes) with Global FlyMates

Be a meaningful part in our success - every FlyMate makes an impact

Great Talent & Development Programs (Managers Taking Flight – for new or aspiring managers, OneFlywire Career Mobility)

Flywire is an equal opportunity employer and follows a policy of administering all employment decisions and personnel actions without regard to race, color, religion, sex, pregnancy, gender identity, national origin, age, ancestry, physical or mental disability, sexual orientation, genetic disposition or carrier status, veteran status, or any other category protected under applicable national, federal, state or local law.

The Base Salary For This Position Is

$116,848-$166,926

Our salary ranges are determined by role, position level, and location. The range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and several other factors, including job-related skills, experience, relevant education and training.