Product Marketing Manager, Education

Flywire; Massachusetts; On-site; USD 100,000 - 120,000; Full time

Benefits offered by this job

Competitive compensation

Employee Stock Purchase Plan (ESPP)

Wellbeing Programs

Great Talent & Development Programs

Job summary

Flywire is looking for a Product Marketing professional to enhance its Education software and payments platform. The role involves defining product positioning, leading go-to-market strategies, and developing enablement materials to drive sales success. Candidates should have 5-8 years of B2B product marketing experience, particularly in SaaS or fintech, with strong communication skills and a proven track record in product marketing.

Flywire offers a competitive salary range between $100,000 and $120,000, seeking team members who are adaptable, curious, and focused on impactful execution.

Qualifications

• 5-8 years of experience in B2B product marketing, specifically in SaaS or fintech.
• Comfortable operating cross-functionally with different teams.
• Ability to translate complex products into simple narratives.
• Strong organizational skills to manage multiple priorities.
• Curiosity to experiment with new approaches and improve workflows.

Responsibilities

• Define clear positioning and value propositions for Education solutions.
• Lead go-to-market strategy for launches and initiatives.
• Build high-quality enablement materials for sales teams.
• Synthesize customer feedback into actionable marketing direction.
• Utilize AI to enhance content and messaging quality.

Skills

B2B product marketing experience

Proven track record in go-to-market launches

Understand B2B buying cycles

Strong communication skills

Hands-on experience using AI in marketing

Job description

Passion, excitement & global collaboration are all core to what it means to be a FlyMate. At Flywire, we’re on a mission to deliver the world’s most important and complex payments. We use our Flywire Advantage – the combination of our next-gen payments platform, proprietary payment network and vertical specific software, to help our clients get paid, and help their customers pay with ease – no matter where they are in the world.

Who we are

Flywire is a global payments enablement and software company, founded more than a decade ago to solve high‑stakes, high‑value payments in higher education. We’ve since scaled into new regions and industry verticals and expanded our product offerings to deliver meaningful value to our clients around the world.

Today we support more than 5,100 clients across the global education, healthcare, travel & B2B industries, with diverse payment methods across 240 countries & territories and more than 140 currencies.

With over 1,200 global FlyMates, representing more than 40 nationalities, and in 12 offices worldwide, we’re looking for FlyMates to join the next stage of our journey as we continue to grow.

The Opportunity

As Flywire continues to scale its Education software and payments platform, Product Marketing plays a central role in how we turn product capability into market impact.

This role sits at the intersection of Product and Go to Market. The focus is straightforward: make our solutions easy to understand, easy to sell, and clearly differentiated. You will shape how we position our products, how we go to market, and how we enable teams to win. The output shows up in pipeline quality, conversion, and revenue.

You will connect product strategy, customer insight, and commercial execution. That means sharpening our story, targeting the right customers, and ensuring consistency across every touchpoint. It also means bringing real feedback from the field back into how we evolve both messaging and product direction.

What you’ll do

Positioning, ICP, and Messaging

• Define clear, differentiated positioning and value propositions for our Education solutions
• Own Ideal Customer Profiles and buyer personas grounded in customer and market insight
• Translate complex software and payments capabilities into simple, compelling narratives
• Ensure consistency across Product, Marketing, and Sales

Go to Market and Launch Execution

• Lead go to market strategy for launches, releases, and commercial initiatives
• Partner with Product to turn roadmap into market‑ready messaging and materials
• Drive coordinated execution across Sales, Marketing, and Partnerships
• Continuously refine approach based on performance and feedback

Enablement and Revenue Impact

• Build and maintain high‑quality enablement materials including decks, battlecards, demos, and value narratives
• Equip Sales and Relationship Management teams to position and sell effectively
• Partner with Sales and RevOps to improve win rates, deal quality, and conversion
• Support deal strategy in competitive situations with clear articulation of value

Customer Insight and Market Feedback

• Synthesize customer feedback, win‑loss insights, and field input into actionable direction
• Build a strong understanding of buyers, market dynamics, and competition
• Feed insights back into positioning, targeting, and product decisions

AI Driven Execution

• Use AI to improve speed and quality across content, messaging, and research
• Experiment with workflows that increase productivity and scalability
• Help shape how the team incorporates AI into day‑to‑day execution

Requirements

• At least 5 to 8 years of B2B product marketing experience across SaaS, payments, fintech, or similar environments
• Proven track record owning positioning, go to market launches, and enablement with clear ties to pipeline, conversion, and revenue
• Strong commercial and product instincts, with a clear understanding of B2B buying cycles and enterprise sales motions
• Ability to translate complex products into simple, compelling value propositions that resonate with buyers
• Comfortable operating cross functionally and partnering closely with Product, Sales, and broader commercial teams
• Hands‑on experience using AI in day‑to‑day marketing workflows, with a focus on improving speed, quality, and scale
• Curiosity and willingness to continuously evolve how work gets done and experiment with new approaches
• Strong communication skills, both written and verbal, with the ability to influence across teams
• Highly organized, able to manage multiple priorities without losing attention to detail
• Bias toward action with a focus on execution and outcomes

Nice to have

• Experience in payments, fintech, or vertical SaaS platforms
• Experience supporting multi‑product or platform environments
• Experience directly tying product marketing efforts to pipeline and revenue outcomes

What We Offer

• Competitive compensation
• Employee Stock Purchase Plan (ESPP)
• Competitive time off, including Digital Disconnect and FlyBetter Days to volunteer in a cause you believe in.
• Wellbeing Programs (Mental Health, Wellness, Yoga/Pilates/HIIT Classes) with Global FlyMates
• Be a meaningful part in our success – every FlyMate makes an impact
• Great Talent & Development Programs (Managers Taking Flight – for new or aspiring managers, OneFlywire Career Mobility)

Compensation and Benefits

The US base salary range for this full‑time position is $100,000 – $120,000 and includes benefits. Our salary ranges are determined by role, position level, and location. The range displayed on this job posting reflects the minimum and maximum target for new‑hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and several other factors, including job‑related skills, experience, relevant education and training.

Equal Opportunity Employer

Flywire is an equal opportunity employer and follows a policy of administering all employment decisions and personnel actions without regard to race, color, religion, sex, pregnancy, gender identity, national origin, age, ancestry, physical or mental disability, sexual orientation, genetic disposition or carrier status, veteran status, or any other category protected under applicable national, federal, state or local law.