Senior Product Marketing Manager - SaaS Launch & Story

GoTo; Trenton (NJ); Remote; USD 113,000 - 132,000; Full time

Benefits offered by this job

Health benefits

Paid time off

Tuition reimbursement

Wellness program

ERGs & community

Job summary

GoTo is seeking a Senior Product Marketing Manager for GoTo Connect, remote in the US. You will own launches, craft differentiated messaging, and drive adoption across teams. Build GTM content, measure impact, and develop proof points with customers to demonstrate value.

You will work with marketing, product, and sales to align calendars, enable teams, and ensure on-launch readiness. A strong writer with SaaS experience and AI tooling fluency will thrive.

Qualifications

• 4+ years of product marketing, content strategy, or copywriting experience with SaaS products.
• Strong writing, storytelling, and editing skills, including the ability to adapt one product story for different audiences.
• Hands-on experience using AI tools (such as ChatGPT, Claude, or Gemini) to work faster and improve quality and personalization.
• Strong stakeholder management. You can align leadership, sales, product, and demand gen, often without direct authority.
• Excellent written and verbal communication.
• A proactive, detail-oriented, and creative approach, with the ability to solve problems quickly.

Responsibilities

• Own product launches end to end: Lead each launch from planning through release day. Keep marketing and product stakeholders updated along the way.
• Shape our story: Partner with Product to turn the roadmap into differentiated positioning and market-ready messaging. Drive adoption across Sales, Partners, and Marketing so the market hears one consistent story.
• Own release marketing: Run a predictable monthly launch cadence from planning to release day, working with cross-functional teams on messaging, timelines and activation plans.
• Run a monthly "Marketable Moments" calendar: Build and execute a calendar that grows awareness and demand for our UCC/CX products among customers, prospects, sales, and partners.
• Align teams so everyone is ready on launch day: Work with product, sales, demand gen, and others on messaging, timelines, and activation plans. Keep customer-facing roadmap slides current for sales and CSMs.
• Shape our story: Create the value proposition, messaging, and positioning for GoTo Connect. Turn feature lists into clear, differentiated messages that resonate with buyers, sales, customers, and press.
• Create GTM content and enablement: Produce pitch decks, one-pagers, web copy, blogs, and enablement training. Optimize them for SEO and GEO/AEO. Keep customer-facing roadmap slides current for Sales and CSMs.
• Build a growing library of proof points: Interview customers and develop case studies and proof points that quantify the value of our solutions.
• Capture customer stories: Interview customers and build a library of case studies and proof points that show the value of our solutions.
• Measure and improve: Use analytics to track launch, content, and message performance, then turn the results into recommendations for the next launch.

Skills

Product marketing

Content strategy

Copywriting

AI tooling

Stakeholder management

Communication

Problem solving

Job description

GoTo is seeking a Senior Product Marketing Manager for GoTo Connect, remote in the US. You will own launches, craft differentiated messaging, and drive adoption across teams. Build GTM content, measure impact, and develop proof points with customers to demonstrate value.

You will work with marketing, product, and sales to align calendars, enable teams, and ensure on-launch readiness. A strong writer with SaaS experience and AI tooling fluency will thrive.