Senior Product Marketing Manager - Remote SaaS Launch Lead

GoTo; Santa Fe (NM); Remote; USD 113,000 - 132,000; Full time

Benefits offered by this job

Comprehensive health benefits

Generous paid time off and holidays

Tuition reimbursement & learning</p>

Thrive Global Wellness Program & EAP

Employee Resource Groups & charitable匹

Job summary

GoTo is seeking a Senior Product Marketing Manager for GoTo Connect. You’ll own end-to-end launches, shape differentiated messaging, and drive adoption across sales, partners, and marketing.

You’ll lead release marketing, build a monthly calendar of Marketable Moments, create GTM content, and develop customer proof points. This fully remote US role offers a base salary range of $113k–$132k with additional incentives and benefits.

Qualifications

• 4+ years of product marketing, content strategy, or copywriting experience with SaaS products.
• Strong writing, storytelling, and editing skills, including the ability to adapt one product story for different audiences.
• Hands-on experience using AI tools (such as ChatGPT, Claude, or Gemini) to work faster and improve quality and personalization
• Strong stakeholder management. You can align leadership, sales, product, and demand gen, often without direct authority.
• Excellent written and verbal communication
• A proactive, detail-oriented, and creative approach, with the ability to solve problems quickly

Responsibilities

• Own product launches end to end: Lead each launch from planning through release day. Keep marketing and product stakeholders updated along the way.
• Shape our story: Partner with Product to turn the roadmap into differentiated positioning and market-ready messaging. Drive adoption across Sales, Partners, and Marketing so the market hears one consistent story.
• Own release marketing: Run a predictable monthly launch cadence from planning to release day, working with cross-functional teams on messaging, timelines and activation plans.
• Run a monthly Marketable Moments calendar: Build and execute a calendar that grows awareness and demand for our UCC/CX products among customers, prospects, sales, and partners.
• Align teams so everyone is ready on launch day: Work with product, sales, demand gen, and others on messaging, timelines, and activation plans. Keep customer-facing roadmap slides current for sales and CSMs.
• Shape our story: Create the value proposition, messaging, and positioning for GoTo Connect. Turn feature lists into clear, differentiated messages that resonate with buyers, sales, customers, and press.
• Create GTM content and enablement: Produce pitch decks, one-pagers, web copy, blogs, and enablement training. Optimize them for SEO and GEO/AEO.
• Build a growing library of proof points: Interview customers and develop case studies and proof points that quantify the value of our solutions.
• Capture customer stories: Interview customers and build a library of case studies and proof points that show the value of our solutions.
• Measure and improve: Use analytics to track launch, content, and message performance, then turn the results into recommendations for the next launch.

Skills

4+ years of product marketing, content

Strong writing & storytelling

Hands-on AI tools usage

Stakeholder management

Excellent written & verbal comms

Proactive, detail-oriented, creative

Job description

GoTo is seeking a Senior Product Marketing Manager for GoTo Connect. You’ll own end-to-end launches, shape differentiated messaging, and drive adoption across sales, partners, and marketing.

You’ll lead release marketing, build a monthly calendar of Marketable Moments, create GTM content, and develop customer proof points. This fully remote US role offers a base salary range of $113k–$132k with additional incentives and benefits.