Senior Product Marketing Manager, Institutional Data

Chainlink Labs; United States; Remote; USD 140,000 - 190,000; Full time

Job summary

Chainlink Labs is seeking a Senior Product Marketing Manager for Institutional Data Management to own the commercial case for bringing high-value proprietary data onchain. You will lead narrative and product marketing for institutional data providers and index owners, ensuring Chainlink reaches onchain consumers without disrupting licensing models.

This role focuses on distribution economics of financial data, owning the segment’s value chain, personas, and commercial structure while shaping new

Qualifications

• At least 6 years of experience in product marketing or strategy with fluency in institutional data licensing, distribution, and commercial structures.
• Ability to translate complex data workflows and distribution mechanics into clear business value propositions.
• Understanding of how institutional data providers publish onchain, and how buy-side consumes that data from DeFi protocols today to other institutions over time.
• Ability to build positioning that speaks to data providers’ commercial realities (index providers, rating agencies, reference data vendors).
• Proven experience owning GTM strategy and execution for successful platform or infrastructure launches.
• Strong collaborative skills, with the ability to act as the “go-to” marketing lead for a complex category.

Responsibilities

• Map the Data Value Chain: Document the end-to-end workflow for institutional data, from proprietary sources to on-chain smart contracts, and identify the commercial motivations for every participant.
• Craft Distribution Narratives: Own the positioning for proprietary data distribution, making the commercial case for providers to publish onchain and for onchain consumers to adopt institutional data.
• Develop Canonical Content: Create the “Product Marketing Playbook” and strategic inputs that fuel the content, events, and PR teams, ensuring a coherent and authoritative voice across all data-related touchpoints.
• Competitive Governance: Maintain a definitive landscape of direct competitors, incumbents, and build-it-yourself alternatives, ensuring our GTM teams are equipped to differentiate Chainlink’s data solutions.
• Shape Pricing & Packaging: Partner with Product and Sales to influence the commercial structures of our data offerings, ensuring they align with how institutional data is bought and sold.

Skills

Institutional data licensing

GTM strategy

Data-driven storytelling

Cross-functional collaboration

Job description

Chainlink Labs is seeking a Senior Product Marketing Manager for Institutional Data Management to own the commercial case for bringing high-value proprietary data onchain. You will lead narrative and product marketing for institutional data providers and index owners, ensuring Chainlink reaches onchain consumers without disrupting licensing models.

This role focuses on distribution economics of financial data, owning the segment’s value chain, personas, and commercial structure while shaping new