Senior Product Marketing Manager, Infrastructure

Coinbase, Inc.; Austin (TX); On-site; USD 171,000 - 201,000; Full time

Job summary

Coinbase is seeking an experienced Senior Product Marketing Manager for the Infrastructure Marketing team. You will own go-to-market strategy for key product areas and drive initiatives that generate qualified pipeline in a fast-moving environment.

You will develop GTM for PSPs, money movers, cross-border clients, and banks, while coordinating with partners on campaigns, content, and product announcements. Collaboration and AI‑assisted workflows are part of the role.

Qualifications

• 7+ years of experience in payments, stablecoins, or fintech marketing.
• 3+ years of product marketing in a startup or high-growth environment.
• Proven ability to write clear, compelling blog posts, partner briefs, and sales collateral.
• Experience developing and managing co-marketing programs with external partners.
• Uses generative AI responsibly with human oversight to improve workflow efficiency, cost, and quality.

Responsibilities

• Lead cross-functional marketing initiatives across content, demand generation, events, communications, and sales enablement to build awareness and generate qualified leads.
• Develop and execute go-to-market strategies for PSPs, money movers, cross-border companies, and banks with targeted messaging.
• Drive marketing for agentic finance across Coinbase, including thought leadership content and product announcements.
• Partner with tier-one partners on co-marketing programs from launch planning through activation and measurement.

Job description

Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase.

The Infrastructure Marketing team is building awareness and demand for Coinbase's stablecoin payments, trading, agentic finance, and custody products. As Senior Product Marketing Manager, you'll lead integrated marketing initiatives that span content, demand generation, events, and sales enablement. You'll own go-to-market strategy for key product areas and drive programs that generate qualified pipeline in a fast-moving, dynamic environment.

What you’ll do:

• Lead cross-functional marketing initiatives across content, demand generation, events, communications, and sales enablement to build awareness and generate qualified leads for Coinbase's infrastructure products.
• Develop and execute go-to-market strategies for PSPs, money movers, cross-border companies, and banks, focused on reaching, engaging, and activating them through targeted messaging and campaigns.
• Drive marketing for agentic finance across Coinbase for Agents and agentic payments, including thought leadership content, social campaigns, and product announcements.
• Partner with tier-one partners on co-marketing programs, from partnership launch planning through ongoing activation and performance measurement.

Required Skills and Experience:

• 7+ years of experience in payments, stablecoins, or fintech marketing, with a track record of building go-to-market strategies that drove measurable pipeline or revenue growth.
• 3+ years of product marketing experience in a startup or high-growth environment, including ownership of positioning, messaging, and launch execution.
• Proven ability to write clear, compelling blog posts, partner briefs, and sales collateral that are accurate, tailored to each audience, and polished, with a sharp eye for editing your own work.
• Experience developing and managing co-marketing programs with external partners, including joint campaign planning and cross-functional coordination.
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).

Annual base salary range (excluding equity and bonus):

$170,765—$200,900 USD

• Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.
• US Applicants: View Employee Rights, Know Your Rights, and E-Verify Notice of Participation.
• Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial.
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