Senior Product Marketing Manager, Infrastructure

Coinbase, Inc.; Augusta (ME); Híbrido; USD 171 000 - 201 000; Tempo integral

Resumo da oferta

Coinbase is seeking a Senior Product Marketing Manager to lead integrated marketing for infrastructure products, owning go-to-market strategy and programs that generate pipeline in a fast-moving environment. You will collaborate across content, demand generation, events, communications, and sales enablement to develop GTM for PSPs, money movers, cross-border firms, and banks.

You’ll drive agentic finance marketing with thought leadership and product announcements, plus partner with tier-one

Qualificações

• 7+ years of payments/stablecoins/fintech marketing experience with GTM success.
• Proven ability to craft positioning, messaging and launch plans.
• Experience building co-marketing programs with external partners.
• Strong writing for blogs, briefs and sales collateral.

Responsabilidades

• Lead cross-functional initiatives across content, demand gen, events, comms, and sales enablement to generate qualified leads for Coinbase's infrastructure products.
• Develop and execute GTM strategies for PSPs, money movers, cross-border firms, and banks with targeted messaging.
• Drive agentic finance marketing, including thought leadership, social campaigns and product announcements.
• Partner with tier-one partners on co-marketing programs from launch planning to activation and measurement.

Conhecimentos

Go-to-market strategy

Content creation

Demand generation

Partner marketing

AI in marketing

Descrição da oferta de emprego

Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase.

The Infrastructure Marketing team is building awareness and demand for Coinbase's stablecoin payments, trading, agentic finance, and custody products. As Senior Product Marketing Manager, you'll lead integrated marketing initiatives that span content, demand generation, events, and sales enablement. You'll own go-to-market strategy for key product areas and drive programs that generate qualified pipeline in a fast-moving, dynamic environment.

What you’ll do:

• Lead cross-functional marketing initiatives across content, demand generation, events, communications, and sales enablement to build awareness and generate qualified leads for Coinbase's infrastructure products.
• Develop and execute go-to-market strategies for PSPs, money movers, cross-border companies, and banks, focused on reaching, engaging, and activating them through targeted messaging and campaigns.
• Drive marketing for agentic finance across Coinbase for Agents and agentic payments, including thought leadership content, social campaigns, and product announcements.
• Partner with tier-one partners on co-marketing programs, from partnership launch planning through ongoing activation and performance measurement.

Required Skills and Experience:

• 7+ years of experience in payments, stablecoins, or fintech marketing, with a track record of building go-to-market strategies that drove measurable pipeline or revenue growth.
• 3+ years of product marketing experience in a startup or high-growth environment, including ownership of positioning, messaging, and launch execution.
• Proven ability to write clear, compelling blog posts, partner briefs, and sales collateral that are accurate, tailored to each audience, and polished, with a sharp eye for editing your own work.
• Experience developing and managing co-marketing programs with external partners, including joint campaign planning and cross-functional coordination.
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).

Annual base salary range (excluding equity and bonus):

$170,765—$200,900 USD

• Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.
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• Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial.
• Data Privacy & Arbitration: By submitting your application, you agree to our Candidate Privacy Notice. US applicants: By submitting your application, you agree to Arbitration of Disputes.