Senior Product Marketing Manager, Growth

VSCO®; San Francisco (CA); Remote; USD 170,000 - 185,000; Full time

Job summary

A leading company in creative technology is seeking a Senior Product Marketing Manager to drive user acquisition and retention through strategic initiatives. The ideal candidate will have extensive experience in product marketing, particularly in subscription services, and will work closely with cross-functional teams to achieve growth objectives. This role offers a virtual-first workplace, competitive salary, and comprehensive benefits.

Benefits

Virtual-first workplace

Competitive salary & equity

Healthcare, vision, dental insurance

Flexible time off

Company-paid parental leave

Qualifications

• 5+ years of professional product marketing experience.
• Experience in subscription services and/or digital products.
• Exceptional organizational and project management skills.

Responsibilities

• Define and execute product marketing strategies for user acquisition.
• Identify growth opportunities through data analysis and market trends.
• Develop and manage go-to-market plans for new product features.

Skills

Collaboration

Project Management

Data Analysis

Tools

JIRA

Confluence

Figma

Job description

Senior Product Marketing Manager, Growth

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About VSCO
VSCO (pronounced vis–co) is a platform that equips photographers with the tools, community, and exposure they need to expand creatively and professionally. VSCO maintains a rich and authentic creative environment that serves photographers at all levels – preserving a home for creative opportunity, inspiration, and connection.

About The Role
VSCO is looking for a creative, enterprising Growth Product Marketing Manager to join our team. In this role, you will be instrumental in driving user acquisition, engagement, and retention through strategic product marketing strategies and initiatives. You will collaborate closely with our Product, UX Design, Research, and Data teams to develop and execute impactful strategies that align with our aggressive growth goals.

The right candidate for this role is a hands-on, product marketing expert with a track record of achieving big, growth-oriented goals. Ideally, you have experience in subscription businesses, can quickly understand our audiences, and are a team player able to work well cross-functionally with business leaders while driving outcomes independently.

The day-to-day

1. Define and execute product marketing that drives user acquisition, activation, and retention.
2. Identify growth opportunities across product offerings based on data analysis, user insights, competitive analysis, and market trends, and work cross-functionally to bring these insights to life.
3. Develop and manage comprehensive go-to-market plans for new product features and updates, focusing on growth-oriented objectives.
4. Partner with user research to deeply understand audience needs and pain points.
5. Work closely with Product to shape product and feature positioning, value propositions, and go-to-market strategy, serving as the voice of the user within the product development process.
6. Partner with Marketing and Brand to develop product and feature messaging, overseeing and influencing the GTM execution.
7. Establish and track key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives.

Qualifications

• 5+ years of professional product marketing experience, ideally focused on subscription services and/or digital products.
• Proven success in driving product adoption through exceptional product marketing campaigns and programs.
• Ability to influence and collaborate with cross-functional teams to execute integrated go-to-market plans from research to launch.
• Exceptional organizational, project management, and time management skills.
• Experience working in a fast-paced startup environment with high standards.
• Experience marketing to photographers, professional creatives, or similar audiences.
• Familiarity with industry tools such as JIRA, Confluence, and Figma.

Job Perks

• A virtual-first workplace with bi-annual company-wide travel events.
• Competitive salary & equity.
• Healthcare, vision, dental insurance for employees and families.
• Flexible time off.
• Company-paid parental, medical, and caregiver leave.

Why VSCO?

We value the creative process and our employees’ opinions — input is encouraged, regardless of your position or title. We want to work with driven people who demonstrate initiative. We believe in building a safe space for creative expression and celebrating diversity. We foster an inclusive culture.

Compensation

The salary range for this role is $170,000 - $185,000, depending on experience and location. It includes equity, discretionary bonuses, and benefits such as flexible time off, 401K, insurance, and paid holidays. The application window remains open until at least 4/7/2025.