Senior Product Marketing Manager, Growth

VSCO; San Francisco (CA); On-site; USD 170,000 - 185,000; Full time

Job summary

An established industry player is seeking a dynamic Growth Product Marketing Manager to drive user acquisition and retention. In this role, you will leverage your expertise in product marketing to develop impactful strategies that align with ambitious growth goals. Collaborating with cross-functional teams, you will analyze data and user insights to identify growth opportunities and execute comprehensive go-to-market plans. This position offers a unique chance to thrive in a collaborative and innovative environment where your contributions will directly influence the creative community. If you're passionate about empowering photographers and driving product success, this opportunity is for you.

Benefits

Flexible Time Off

401K Retirement Plan

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

Paid Sick Time

Discretionary Bonuses

Paid Holidays

Qualifications

• 5+ years of product marketing experience, ideally in subscription services.
• Proven success in driving product adoption through marketing campaigns.

Responsibilities

• Define and execute product marketing strategies for user growth.
• Collaborate with teams to develop go-to-market plans for new features.

Skills

Product Marketing

User Acquisition

Data Analysis

Project Management

Collaboration

Attention to Detail

Education

Bachelor's Degree

Tools

JIRA

Confluence

Figma

Job description

Senior Product Marketing Manager, Growth

About VSCO

VSCO (pronounced vis–co) is a platform that equips photographers with the tools, community, and exposure they need to expand creatively and professionally. VSCO maintains a rich and authentic creative environment that serves photographers at all levels – preserving a home for creative opportunity, inspiration, and connection.

At VSCO, our mission is to nurture creativity so you can make it. We empower photographers to connect with other creatives and businesses with our suite of creative tools that spans from mobile to desktop and across our global community. We are looking for humble overachievers and self-starters who are naturally curious, highly organized, and thrive in a fast-paced, ever-changing environment. We foster a culture of collaboration, inclusion, ambition, and progress.

About the Role

VSCO is looking for a creative, enterprising Growth Product Marketing Manager to join our team. In this role, you will be instrumental in driving user acquisition, engagement, and retention through strategic product marketing strategy and initiatives. You will collaborate closely with our Product, UX Design, Research, and Data teams to develop and execute impactful strategies that align with our aggressive growth goals.

The right candidate for this role is a hands-on, product marketing expert with a track record of achieving big, growth-oriented goals. Ideally, you have experience in subscription businesses, you can quickly achieve a deep understanding of our audiences, and are a team player able to work well cross-functionally with business leaders while driving outcomes independently.

The day-to-day

• Define and execute product marketing that drives user acquisition, activation, and retention.
• Identify growth opportunities across product offerings based on data analysis, user insights, competitive analysis, and market trends, and work cross-functionally to bring these insights to life.
• Develop and manage comprehensive go-to-market plans for new product features and updates, focusing on growth-oriented objectives.
• Partner with user research to deeply understand audience needs and pain points.
• Work closely with Product to shape product and feature positioning, value propositions, and go-to-market strategy, serving as the voice of the user within the product development process.
• Partner with Marketing and Brand to develop product and feature messaging, overseeing and influencing the GTM execution.
• Establish and track key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives.

Qualifications

• 5+ years of professional product marketing experience, ideally focused on subscription services and/or digital products.
• Track record of proven success driving product adoption through the development and execution of exceptional product marketing campaigns and programs.
• Proven ability to influence and collaborate with cross-functional teams to execute integrated go-to-market plans, from research to concept to launch.
• Attention to detail and exceptional organizational, project management, and time management skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Experience working in a fast-paced start-up environment, with a commitment to high quality output and professional standards.
• Experience marketing to photographers, professional creatives, or similar.
• Experience using industry standard tools such as JIRA, Confluence, and Figma for marketing development and operations.

Why VSCO?

We value the creative process and our employees’ opinions — input is encouraged, regardless of your position or title. We want to work with people who are driven and demonstrate initiative in taking our mission to the next level.

We believe in building a safe place for creative expression and celebrating that which makes us human, welcoming unique and personal backgrounds and experiences. We’re proud to foster diverse perspectives within VSCO as we continue to build an inclusive culture.

Compensation

The base salary for this position will vary based on several factors, such as relevant experience, location and your approved internal leveling assessed during the interview process. The base salary range for this role is $170,000 - $185,000. Salary is one component of our total compensation package. This position also qualifies for equity (i.e. stock options) and is eligible for discretionary bonuses based on performance. The benefits available for this position include flexible time off, a 401K retirement plan, insurance (medical, dental, vision, life/AD&D, short and long term disability), and 11 paid holidays. We also provide paid sick time as required by state and local law. Additional benefits and perks contained in our standard employee benefits package are also offered for this position.

Please note :

The application window for this role will be open until at least 4/7/2025. This opportunity will remain online based on business needs which may be before or after the specified date.