Senior Product Marketing Manager, Growth

VSCO®; San Francisco (CA); On-site; USD 170,000 - 185,000; Full time

Job summary

An innovative platform is seeking a Senior Product Marketing Manager to lead growth initiatives. This role involves driving user acquisition and retention through strategic marketing efforts. Collaborating with cross-functional teams, you'll shape product positioning and messaging while utilizing data insights to identify growth opportunities. The ideal candidate has a strong background in product marketing, particularly in subscription services, and thrives in a dynamic environment. Join a creative community that values collaboration and empowers photographers to connect and grow.

Benefits

Virtual first workplace with bi-annual travel events

Competitive Salary & Equity

Healthcare insurance for employees and families

Flexible Time Off

Company-paid parental and medical leave

Qualifications

• 5+ years in product marketing, especially for subscription services.
• Proven success in driving product adoption through marketing campaigns.
• Experience in fast-paced environments with attention to detail.

Responsibilities

• Drive user acquisition, activation, and retention through marketing.
• Identify growth opportunities using data and market trends.
• Develop go-to-market plans for new product features.

Skills

Product Marketing

Data Analysis

User Engagement

Project Management

Cross-functional Collaboration

Education

Bachelor's Degree

Master's Degree

Tools

JIRA

Confluence

Figma

Job description

Senior Product Marketing Manager, Growth

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Senior Product Marketing Manager, Growth

Join to apply for the Senior Product Marketing Manager, Growth role at VSCO

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About VSCO

VSCO (pronounced vis–co) is a platform that equips photographers with the tools, community, and exposure they need to expand creatively and professionally. VSCO maintains a rich and authentic creative environment that serves photographers at all levels – preserving a home for creative opportunity, inspiration, and connection.

About VSCO

VSCO (pronounced vis–co) is a platform that equips photographers with the tools, community, and exposure they need to expand creatively and professionally. VSCO maintains a rich and authentic creative environment that serves photographers at all levels – preserving a home for creative opportunity, inspiration, and connection.

At VSCO, our mission is to nurture creativity so you can make it. We empower photographers to connect with other creatives and businesses with our suite of creative tools that spans from mobile to desktop and across our global community. We are looking for humble overachievers and self-starters who are naturally curious, highly organized, and thrive in a fast-paced, ever-changing environment. We foster a culture of collaboration, inclusion, ambition, and progress.

About The Role

VSCO is looking for a creative, enterprising Growth Product Marketing Manager to join our team. In this role, you will be instrumental in driving user acquisition, engagement, and retention through strategic product marketing strategy and initiatives. You will collaborate closely with our Product, UX Design, Research, and Data teams to develop and execute impactful strategies that align with our aggressive growth goals.

The right candidate for this role is a hands-on, product marketing expert with a track record of achieving big, growth-oriented goals. Ideally, you have experience in subscription businesses, you can quickly achieve a deep understanding of our audiences, and are a team player able to work well cross-functionally with business leaders while driving outcomes independently.

The day-to-day

• Define and execute product marketing that drives user acquisition, activation, and retention.
• Identify growth opportunities across product offerings based on data analysis, user insights, competetive analysis, and market trends, and work cross-functionally to bring these insights to life.
• Develop and manage comprehensive go-to-market plans for new product features and updates, focusing on growth-oriented objectives.
• Partner with user research to deeply understand audience needs and pain points.
• Work closely with Product to shape product and feature positioning, value propositions, and go-to-market strategy, serving as the voice of the user within the product development process.
• Partner with Marketing and Brand to develop product and feature messaging, overseeing and influencing the GTM execution.
• Establish and track key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives.
  
  
  

Qualifications

• 5+ years of professional product marketing experience, ideally focused on subscription services and/or digital products.
• Track record of proven success driving product adoption through the development and execution of exceptional product marketing campaigns and programs.
• Proven ability to influence and collaborate with cross-functional teams to execute integrated go-to-market plans, from research to concept to launch.
• Attention to detail and exceptional organizational, project management, and time management skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Experience working in a fast-paced start-up environment, with a commitment to high quality output and professional standards.
• Experience marketing to photographers, professional creatives, or similar.
• Experience using industry standard tools such as JIRA, Confluence, and Figma for marketing development and operations.
  
  
  

Job Perks

• A virtual first workplace with bi-annual company-wide travel events to connect and play
• Competitive Salary & Equity
• Healthcare insurance, vision, dental insurance for employees and families
• Flexible Time Off
• Company-paid parental, medical and caregiver leave
  
  
  

Why VSCO?

We value the creative process and our employees’ opinions — input is encouraged, regardless of your position or title. We want to work with people who are driven and demonstrate initiative in taking our mission to the next level.

We believe in building a safe place for creative expression and celebrating that which makes us human, welcoming unique and personal backgrounds and experiences. We’re proud to foster diverse perspectives within VSCO as we continue to build an inclusive culture.

Compensation

The base salary for this position will vary based on several factors, such as relevant experience, location and your approved internal leveling assessed during the interview process. The base salary range for this role is $170,000 - $185,000. Salary is one component of our total compensation package. This position also qualifies for equity (i.e. stock options) and is eligible for discretionary bonuses based on performance. The benefits available for this position include flexible time off, a 401K retirement plan, insurance (medical, dental, vision, life/AD&D, short and long term disability), and 11 paid holidays. We also provide paid sick time as required by state and local law. Additional benefits and perks contained in our standard employee benefits package are also offered for this position.

Please note:

The application window for this role will be open until at least 4/7/2025. This opportunity will remain online based on business needs which may be before or after the specified date.

Be careful of fraudulent job posts.

If you receive outreach from someone claiming to work for VSCO, please verify they are communicating through the proper channels (vsco.co email domain or through Greenhouse).

Note that VSCO will never ask for financial information or sensitive personal information during the application process.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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