Senior Product Marketing Manager, Digital Appliances Growth

Samsung Electronics America; Plano (TX); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Medical Insurance

401(k)

Tuition Assistance

Job summary

Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems.

For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 8+ years of product marketing experience.
• Strong analytical skills with market research and competitive analysis.
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
• Excellent communication and presentation skills.

Responsibilities

• Develop and execute go-to-market strategies for product launches and lifecycle management.
• Conduct in-depth competitive analysis to identify market trends, pricing strategies, and product positioning.
• Collaborate with cross-functional teams to create marketing materials, sales support tools, and training resources.
• Manage forecasting and inventory planning to optimize product availability and sales performance.
• Build and maintain strong relationships with key national and regional accounts to drive customer engagement and satisfaction.

Skills

Analytical Skills

Market Research

Competitive Analysis

MS Office

Communication Skills

Presentation Skills

Education

Bachelor's Degree in Marketing/Business

Job description

Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems.

For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating