Senior Product Marketing Manager, Commercial

Headway; United States; Remote; USD 163,000 - 192,000; Full time

Job summary

Join a forward-thinking company dedicated to transforming mental healthcare. As a Senior Product Marketing Manager, you'll play a crucial role in shaping product messaging and driving marketing campaigns that resonate with payers and health systems. This innovative firm is focused on building a new mental health care system that is accessible to everyone, and your expertise will help elevate the quality of their offerings. If you are passionate about making a meaningful impact in healthcare, this opportunity will allow you to thrive in a collaborative environment that values individual growth and open feedback.

Benefits

Equity Compensation

Medical, Dental, and Vision coverage

HSA / FSA

401K

Work-from-Home Stipend

Therapy Reimbursement

16-week parental leave

Flexible PTO

Employee Assistance Program (EAP)

Training and professional development

Qualifications

• 5-7 years of product marketing experience in enterprise health tech.
• Strong track record of driving quantifiable results.

Responsibilities

• Own positioning and messaging for marketing and sales.
• Lead product launches and create strategic sales training.

Skills

Product Marketing

Market Research

Sales Enablement

Communication Skills

Empathy

Education

Bachelor's Degree

Master's Degree (preferred)

Tools

Marketing Automation Tools

CRM Software

Job description

Senior Product Marketing Manager, Commercial

Remote

Headway’s mission is a big one – to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance.

1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice.

Headway was founded in 2019. Since then, we’ve grown into a diverse, national network of over 45,000 mental healthcare providers across all 50 states who run their practice on our software and have served over 1 million patients. We’re a Series D company with over $325m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation.

We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.

As Headway’s Senior Product Marketing Manager, Commercial, you’ll play an integral role in scaling Headway’s product marketing function. Reporting directly into Headway’s Senior Manager, Marketing, you’ll be responsible for product marketing for our payers and health systems – including product messaging & positioning, product launches, and sales enablement content – all in support of building a world-class GTM engine. You will be a key voice of the customer internally and work cross-functionally to drive marketing campaigns, new product releases, and enable sales to position and sell our commercial products.

You Will:

• Become an expert on our payer and health system products – develop a deep understanding of the market, our competitive landscape, and our customers
• Own positioning and messaging (including personas) to elevate the quality of our marketing and sales motions
• Lead product launches, working closely with cross-functional partners (product management, marketing, comms, design, enablement, clinical, sales, CX, ops)
• Create and deploy strategic sales trainings and assets to empower our sales team to best position Headway and our value propositions

You'd be a great fit for this role if:

• You have 5-7 years of product marketing experience, preferably in enterprise health tech
• You’re empathetic and relationship-obsessed – both with internal collaborators and customers
• You have a strong track record of driving quantifiable results
• You seek an environment that fosters individual growth through open feedback and high autonomy
• You thrive in the unknown, and seek out opportunities to dive into unfamiliar challenges, roll up your sleeves, learn new skills, and drive towards solutions
• You are motivated by the opportunity to make an impact on one of our generation’s defining problems, accessible mental healthcare

Compensation and Benefits:

The expected base pay range for this position is $163,200 - $192,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for performance-based variable compensation and an equity grant, depending on the position and level.

We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

• Benefits offered include:
  • Equity Compensation
  • Medical, Dental, and Vision coverage
  • HSA / FSA
  • 401K
  • Work-from-Home Stipend
  • Therapy Reimbursement
  • 16-week parental leave for eligible employees
  • Carrot Fertility annual reimbursement and membership
  • 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
  • Flexible PTO
  • Employee Assistance Program (EAP)
  • Training and professional development

We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.

Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.

Headway employees work remotely across the US, with the option to work from offices in New York City, San Francisco and Seattle. Headway participates in E-Verify.