Senior Product Marketing Manager — AI-First GTM & Adoption

Nooks; United States; On-site; USD 140,000 - 180,000; Full time

Job summary

Nooks is seeking a Senior Product Marketing Manager to own release marketing and adoption across our AI-powered GTM platform. You will collaborate with Product, Customer Success and Sales to ensure each release is clear, demo-ready, and easy to try.

You’ll build demos, walkthroughs, and before-and-after stories, measure adoption, and design programs that expand usage across accounts. This role reports to the Head of Product Marketing and focuses on scaling impact after launches.

Qualifications

• 5+ years of product marketing or customer marketing experience at a B2B technology company
• Experience running launches or releases across several product teams
• Ability to translate technical features into customer-facing benefits
• Cross-functional collaboration with Product, Customer Success and Sales
• AI-focused approach with ability to build demos using AI tools

Responsibilities

• Run release marketing for multiple product areas
• Own the release process including notes, in-app announcements and field updates
• Build short demos, walkthroughs and before-and-after stories to explain releases
• Grow adoption after launches and measure success
• Gather customer insight on adoption barriers and feed back to Product
• Design adoption programs moving customers from one agent to several
• Equip the field and Upsell teams with enablement content and proof points

Skills

Release marketing

Cross-functional collaboration

Demos and walkthroughs

Data-driven adoption

AI-first mindset

Tools

In-app messaging tools

Job description

Nooks is seeking a Senior Product Marketing Manager to own release marketing and adoption across our AI-powered GTM platform. You will collaborate with Product, Customer Success and Sales to ensure each release is clear, demo-ready, and easy to try.

You’ll build demos, walkthroughs, and before-and-after stories, measure adoption, and design programs that expand usage across accounts. This role reports to the Head of Product Marketing and focuses on scaling impact after launches.