Global Ads Product Marketing Lead

Meta; Honolulu (HI); Presencial; USD 160.000 - 224.000; Jornada completa

Descripción de la vacante

Meta is seeking an experienced Product Marketing Manager to grow products used by billions across Facebook, Instagram, WhatsApp, Threads, and Reality Labs. You will drive market requirements and go-to-market plans for advertiser interfaces, owning strategies and cross-functional collaboration to deliver impact.

The role emphasizes leading cross-functional teams, market analysis, and developing compelling messaging for diverse audiences, with opportunities for global reach and integration of

Formación

• 10+ years of professional experience in technology or internet technology, strategic marketing, product management, or management consulting
• Experience leading cross-functional teams through influence and driving resolution in the context of competing perspectives
• Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
• Organizational and interpersonal skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace
• Communication experience that is effective with technical, business, and external stakeholders
• Bachelor's Degree in Business, Marketing or Related discipline

Responsabilidades

• Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering
• Understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products
• Drive cross-functional projects across Meta that build new innovative solutions for advertisers/marketers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner
• Own go-to-market strategy for a portfolio of products and solutions by guiding cross-functional teams in developing client communications, product documentation, and positioning
• Drive successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale
• Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive awareness, adoption and long term engagement

Conocimientos

Product marketing

Cross-functional leadership

Market analysis

Go-to-market strategy

Communication

Strategic thinking

Educación

Bachelor's degree in Business/Marketing

MBA

Descripción del empleo

Meta is seeking an experienced Product Marketing Manager to grow products used by billions across Facebook, Instagram, WhatsApp, Threads, and Reality Labs. You will drive market requirements and go-to-market plans for advertiser interfaces, owning strategies and cross-functional collaboration to deliver impact.

The role emphasizes leading cross-functional teams, market analysis, and developing compelling messaging for diverse audiences, with opportunities for global reach and integration of