Product Marketing Analyst

DriveWealth; New York (NY); Hybrid; USD 100,000 - 120,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Disability insurance

Paid Parental Leave

Wellness reimbursement

Company phone

Personal development allowance

PTO and holidays

Job summary

DriveWealth in New York is seeking a Product Marketing Analyst to shape how our products are understood, valued, and adopted in the market. You’ll translate customer needs, market insights, and product capabilities into clear stories that connect with customers and drive growth.

In this collaborative role, you’ll partner with Product, Sales, Marketing, and Customer Success to support launches, strengthen our position, and equip customer-facing teams with the tools they need to succeed.

Qualifications

• 1-3 years of experience in marketing, product marketing, market research, or a related area.
• Clear, confident writing and presentation skills, with a knack for explaining complex topics simply.
• A curiosity about the market, including hands-on experience with research, competitor tracking, or gathering customer feedback.
• Comfort with tools like PowerPoint or Google Slides, and experience building decks, one-pagers, or other marketing content.
• A team-first attitude and a willingness to work with Product, Sales, and Customer Success.
• Strong organizational skills and attention to detail, with the ability to juggle multiple projects and deadlines.
• Comfort working with data, such as pulling together campaign metrics or survey results to spot trends.
• A customer-first mindset and an interest in understanding what drives customer decisions.

Responsibilities

• Coordinate timelines, tasks, and deliverables across teams to support product launches.
• Draft copy and materials for product positioning and messaging.
• Gather and summarize market and customer insights for the business.
• Collaborate with cross-functional teams and help bring the customer perspective into conversations.
• Track campaign and launch performance and suggest improvements.
• Support campaigns and resources to drive product adoption.
• Create sales enablement content: one-pagers, battle cards, and decks.
• Conduct market and competitive research and maintain competitor profiles.
• Assist with content development and marketing campaigns.

Skills

Marketing experience

Writing skills

Market research

Presentation skills

PowerPoint

Google Slides

Team collaboration

Data interpretation

Tools

PowerPoint

Google Slides

Job description

About Us

DriveWealth is on a mission to make investing easier. We believe that everyone should have the ability to control their financial future, and that access to financial markets should not be limited by geography, wealth, or legacy systems. We are a global B2B financial technology organization dedicated to democratizing access to financial independence around the world. Our mission is realized through an API-based platform, empowering our partners to offer seamless investing and trading experiences to clients worldwide, all from their mobile devices. Our technology provides partners with a modern, extensible toolkit, enabling traditional investment workflows and innovative techniques like fractional share ownership. DriveWealth has evolved into a global platform offering trading of US equities, mutual funds, ETFs, fixed income, and options.

About Us

DriveWealth is on a mission to make investing easier. We believe that everyone should have the ability to control their financial future, and that access to financial markets should not be limited by geography, wealth, or legacy systems. We are a global B2B financial technology organization dedicated to democratizing access to financial independence around the world. Our mission is realized through an API-based platform, empowering our partners to offer seamless investing and trading experiences to clients worldwide, all from their mobile devices. Our technology provides partners with a modern, extensible toolkit, enabling traditional investment workflows and innovative techniques like fractional share ownership. DriveWealth has evolved into a global platform offering trading of US equities, mutual funds, ETFs, fixed income, and options. There’s never been a better time to build a category-defining business and there has rarely been a team better positioned for this opportunity. Our culture blends the pace and agility of a fintech start-up with the impact, stability, and discipline of Wall Street. We encourage creativity and experimentation while ensuring institutional-grade execution and regulatory compliance in everything we do. Join us and help build the future of global investing!

About The Role

As a Product Marketing Analyst, you’ll help shape how our products are understood, valued, and adopted in the market. You’ll support the team by turning customer needs, market insights, and product capabilities into clear, compelling stories that connect with customers and support business growth.

In this highly collaborative role, you’ll work closely with Product, Sales, Marketing, and Customer Success to support product launches, strengthen our competitive position, and help equip customer-facing teams with the tools they need to succeed. You’ll learn from experienced marketers, contribute your own ideas, and see your work directly contribute to engagement and adoption.

What You’ll Do

• Support product launches by coordinating timelines, tasks, and deliverables across teams
• Contribute to product positioning and messaging by drafting and refining copy and key materials
• Gather and summarize market and customer insights to share with the business
• Partner with cross-functional teams and help bring the customer perspective into conversations
• Track and report on campaign and launch performance, and recommend improvementsHelp drive product adoption through supporting campaigns and resources
• Create and maintain sales enablement materials such as one-pagers, battle cards, and decks
• Conduct market and competitive research and keep competitor profiles up to date
• Assist with content development and marketing campaigns

You Bring

• 1-3 years of experience in marketing, product marketing, market research, or a related area
• Clear, confident writing and presentation skills, with a knack for explaining complex topics simply
• A curiosity about the market, including hands-on experience with research, competitor tracking, or gathering customer feedback
• Comfort with tools like PowerPoint or Google Slides, and experience building decks, one-pagers, or other marketing content
• A team-first attitude and a willingness to work with Product, Sales, and Customer Success
• Strong organizational skills and attention to detail, with the ability to juggle multiple projects and deadlines
• Comfort working with data, such as pulling together campaign metrics or survey results to spot trends
• A customer-first mindset and an interest in understanding what drives customer decisions

Location

This role is open to candidates in the following locations: New York City, NY - Hybrid

• This role is expected to come into the office on a cadence set by the Hiring Manager/Team.
• If you're not based in one of the locations listed above, this role is not a fit, and we cannot accommodate remote work outside these locations.
• Applicants must be authorized to work for any employer in the U.S. DriveWealth does not sponsor or take over sponsorship of an employment visa at this time.

Pay Range

$100,000 – $120,000 USD

Working at DriveWealth

We do our best work when we're in the same room. To maintain the speed our partners expect, our New York, Chicago, and Lithuania teams work in office on a hybrid schedule. We've found that being physically side-by-side is the only way to solve complex problems in real-time and stay truly accountable to the products we ship. When you're here, you're working directly with the people making the decisions.

To support that work, we provide competitive compensation, equity, and a 401(k) match. We also offer Medical insurance, Dental insurance, Vision insurance, Disability insurance, and Paid Parental Leave, along with a wellness reimbursement, a company-provided phone, and a personal development allowance. Finally, we value the time you spend away from the office with generous Paid Time Off (PTO) and observed holidays.

Work Authorization

Applicants must possess the legal right to work in the country where the position is located at the time of application. DriveWealth requires all employees to provide original documentation verifying their work authorization on or before their first day of employment.

For US-based roles: Applicants must be currently authorized to work in the United States on a full-time basis without the need for current or future visa sponsorship. DriveWealth does not provide visa sponsorship or support for employment authorization, including transfers, at this time. Offers of employment are strictly contingent upon an individual’s ability to secure and maintain the legal right to work at the Company.

How We Think About AI

We leverage AI to work smarter and move faster. We seek AI-curious talent who are proactive about using emerging tools to increase signal quality, reduce friction, and improve outcomes to deliver products faster, provide better service to our partners, and to streamline processes. Your ability to leverage our internal tools and technology to drive results is as important to us as your core domain expertise.

Compensation

Pay is generally based on the level, complexity, responsibility, location, and job duties/requirements of the specific position. We then source candidates with the requisite skills, expertise, education, training, and experience. If you are selected for an interview, please feel welcome to speak to a recruiter about our compensation philosophy and other available benefits. This role is eligible for base, bonus, equity, 401(k) match, and heavily subsidized benefits and perks.

Equal Employment Opportunity

To build technology and products that are used and loved by people and solve real-world problems, we need to build a team with many different perspectives and experiences. We are an equal opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We encourage candidates from all backgrounds to apply.

Agency Disclaimer

DriveWealth does not accept agency resumes. Do not forward resumes to our jobs alias, employees, or any other organization location. DriveWealth is not responsible for any fees related to unsolicited resumes.