Senior Product Marketing Manager

Latent; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Latent is seeking a Senior Product Marketing Manager in New York, NY to drive product positioning and go-to-market strategies. This role involves managing product launches and sales enablement while coordinating with cross-functional teams and partners. The ideal candidate has 7+ years in B2B product marketing, particularly in regulated sectors, and a strong understanding of narrative development. This is an opportunity to rethink product marketing and lead innovative strategies leveraging AI tools.

Qualifications

• 7+ years in product marketing in B2B tech, ideally in regulated or healthcare-adjacent categories.
• Strong narrative instincts with ability to manage diverse aspects of product marketing.
• Experience using AI tools for improved output and efficiency.

Responsibilities

• Own product positioning, packaging, and launch strategies.
• Coordinate multi-channel campaigns for product launches.
• Manage partnerships and co-marketing initiatives.

Skills

Product marketing strategy

Sales enablement

Analyst relations

Narrative development

Partnership marketing

Job description

Senior Product Marketing Manager

We’re hiring a Senior Product Marketing Manager to own how every product reaches the market.

What you’ll own

You will own positioning, packaging, launch, and partner go-to-market at Latent – reporting to the VP of Brand. PMM phases in once the engine is live and proof is flowing, then becomes the connective tissue between product, sales, partners, and the press.

Run launch beats end-to-end

• Plan the product-launch calendar: PR, content, event, and sales beats in lockstep with product
• Coordinate every launch as a campaign, not a press release: ABM, paid, lifecycle, partner, analyst all firing on the same beat
• Define narrative, packaging and positioning per release

Own positioning and the category move

• Sharpen, refine and evolve Latent’s positioning
• Maintain the messaging house and the proof points that ladder up to it
• Run positioning and messaging exercises with leadership when product or category shifts

Power sales with sharp narrative

• Build the sales-enablement library pitch decks, persona‑specific narratives, objection handling, talk tracks
• Equip sales with the right story for each persona CPO, CFO, CIO, frontline manager etc
• Run regular pitch reviews and field‑sync rituals so messaging stays alive on calls

Build the partner co‑marketing playbook

• Define how Latent co‑markets with technology and channel partners
• Coordinate joint case studies, webinars, and sponsored content
• Partner with the Director of Growth on partner‑driven pipeline

Lead analyst and trade‑press positioning

• Manage the PR agency on tier‑1 trade and business‑press placements
• Run analyst briefings (Gartner, Forrester, KLAS, Advisory Board) – get Latent on the maps that buyers consult
• Land founder and executive thought‑leadership in the category‑defining venues

Coordinate event narrative

• Own the narrative arc at major events
• Partner with the customer marketing on the customer voice in every event
• Make every event presence feel coherent same story, different room

How we work

• We actively use AI tools to accelerate execution across every function
• We work closely across growth, brand/creative, sales, product, partnerships, and PX
• We value rapid experimentation and new ways of working
• This is a role for someone excited to rethink how product marketing is done, not run a launch checklist

What success looks like

• Every product launch lands with PR, content, event, partner, and sales firing as one
• Positioning that sales, partners, and press repeat back to us
• A sales‑enablement library reps actually use
• A partner co‑marketing motion that contributes measurable pipeline
• Latent on every analyst map that matters and quoted in the trade press the category reads

You’ll do well here if

• You’ve spent 7+ years in product marketing in B2B tech, ideally in regulated or healthcare‑adjacent categories running launches end‑to‑end across narrative, sales enablement, PR, partner, and analyst
• You think in launch beats and moments, not features
• You have strong narrative instincts you can hold a category‑shaping story and a buyer‑specific pitch in the same frame
• You write the kind of sales narrative reps actually want to use
• You’re comfortable with analyst relations, trade press, and executive thought leadership
• You actively use AI tools to extend output and shorten cycle time
• You believe positioning is a system, not a deck and you’re confident operating across product, sales, growth, and partner teams
• Your operationally excellent and extremely organized