Senior Product Marketing Manager

JobNimbus; Lehi (UT); In loco; USD 120.000 - 180.000; Tempo pieno

Descrizione del lavoro

JobNimbus, based in Lehi, UT, seeks a Senior Product Marketing Manager to lead GTM strategy, messaging, and launches for core product areas including AI products. You’ll drive awareness, adoption, and retention, serving Sales, CX, Product, and Marketing as the trusted go-to expert.

You’ll own positioning, build battlecards, test messaging with Sales, and tie initiatives to measurable outcomes like adoption and pipeline growth.

Competenze

• 3+ years of product marketing experience in B2B SaaS.
• Proven track record owning GTM strategy, positioning, and launches end to end.
• Deep experience in market research and competitive analysis, including battlecards.
• Data driven, with experience collecting, merging, and analyzing data across multiple sources and connecting your work to business outcomes.
• AI fluent: you actively use AI tools in your workflow and are excited to bring AI products to market.
• A strong understanding of the sales process and a track record of partnering effectively with sales teams.
• Excellent storytelling and presenter for internal and external audiences, with strong written and verbal communication.
• Strong project management skills with multiple launches and priorities.

Mansioni

• Own positioning, messaging, enablement, and adoption for your product area, and become the go-to expert on its value, use cases, and customers.
• Lead product and feature launches from strategy through execution, setting success metrics and post-launch reviews.
• Own the go-to-market and adoption of our new AI products, translating new capabilities into clear value for contractors.
• Build, test, and refine messaging frameworks that resonate with roofing contractors and align with company positioning.
• Drive awareness and usage of features that matter most for retention using in-app, email, and sales touchpoints.
• Partner with Lifecycle and CX on customer journey flows to match adoption expectations.
• Be the expert on our competitive landscape and translate intel into battlecards and roadmap input.
• Test messaging and enablement with Sales and iterate based on win rate data.
• Tie major initiatives to measurable outcomes like adoption, retention, win rate, and pipeline; report results clearly.
• Use AI daily to speed up research, competitive monitoring, messaging testing, and content creation.

Conoscenze

B2B SaaS

GTM strategy

Messaging & positioning

AI fluency

Sales partnership

Storytelling

Project management

Data analysis

Marketing automation

Battlecards

Strumenti

Pendo

UserPilot

CRM platforms

Descrizione del lavoro

We are obsessed with the hero's journey at JobNimbus. Every person has a hero's journey. Hermione Granger, James T. Kirk, Frodo Baggins, Anna & Elsa, Nacho Libre, and even YOU! This is our "call to adventure" to come check out JobNimbus. What do you have to lose? You might make a few new friends, learn about a sick new company doing some amazing things, and maybe you'll even land a new job!

Mission

Position JobNimbus as the premier CRM for roofing contractors. As our Sr. Product Marketing Manager, you’ll own the strategy, story, and go-to-market for a core product area, including our next generation of AI products. You’ll drive awareness, adoption, and retention, serve as the trusted point person for Sales, CX, Product, and Marketing, and prove the impact of your work with data.

What You'll Be Doing

• Own positioning, messaging, enablement, and adoption for your product area, and become the go-to expert on its value, use cases, and customers
• Lead product and feature launches from strategy through execution, setting success metrics up front and running post-launch reviews
• Own the go-to-market and adoption of our new AI products, translating new capabilities into clear, contractor-ready value
• Build, test, and refine messaging frameworks that resonate with roofing contractors and ladder up to our overall company positioning
• Drive awareness and usage of the features that matter most for retention, using in-app, email, and sales touchpoints to move customers from awareness to activation to habit
• Partner with Lifecycle and CX on customer journey flows so messaging matches adoption expectations
• Be the expert on our competitive landscape (products, pricing, positioning, and GTM moves) and turn that intel into battlecards, objection handling, win/loss insights, and roadmap input
• Test messaging and enablement with Sales and iterate based on what moves win rates
• Tie every major initiative to measurable outcomes like adoption, retention, win rate, and pipeline, and report results clearly
• Use AI every day to speed up research, competitive monitoring, message testing, and content creation, and help raise the bar for how the team works

What Makes You the Hero for This Job

• 3+ years of product marketing experience in B2B SaaS
• A proven track record owning go-to-market strategy, positioning, and launches end to end
• Deep experience in market research and competitive analysis, including building battlecards and competitive enablement
• Data driven, with experience collecting, merging, and analyzing data across multiple sources and connecting your work to business outcomes
• AI fluent: you actively use AI tools in your workflow and are excited to bring AI products to market
• A strong understanding of the sales process and a track record of partnering effectively with sales teams
• A compelling storyteller and presenter for internal and external audiences, with excellent written and verbal communication skills
• Strong project management skills: you can run multiple launches and priorities without losing sight of the details
• Experience with marketing automation, CRM platforms, and in-app tools like Pendo or UserPilot

Superpowers

• Customer Obsession. You know what makes roofing contractors tick, how they like to communicate, and the best ways to reach them. Every message you write should leave them thinking, "That's exactly the problem I have , and JobNimbus solves it.
• Extreme Ownership. You spot the gaps, raise your hand, and driver initiatives forward without waiting for direction. If a launch needs a plan, a battlecard is out of date, or adoption is stalling, you're the one who notices and acts. No one has to chase you.
• Self Awareness. You let the data tell you what's working and what isn't. You seek feedback from Sales and customers, own what didn't land, and iterate quickly.
• Proactive Learning. You stay ahead of the market, our competitors, and AI curve. You're always testing new messaging, new tools, and new ways to work faster and smarter.
• Team Commitment. You're the trusted point person for Sales, CX, Product, and Marketing. You build the relationship and resources that help every team do their job with confidence, and you care about shared wins over solo credit.

Matt Nelson - Specialist in hiring amazing people, lover of music, Connect Four, ping pong, tennis, pickleball, photography, celebrating birthdays, the Red Sox, and recruiting.

Are you able to work Tues, Wed, Thurs in our HQ located in Lehi, UT? * Select...

Are you authorized to work in the United States of America? * Select...

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Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in JobNimbus’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

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An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.