Performance Marketing Manager

JobNimbus; Lehi (UT); On-site; USD 90,000 - 130,000; Full time

Job summary

JobNimbus is seeking a data-driven Paid Media Manager to oversee Google Ads and Meta campaigns from Lehi, Utah. You will align paid strategies with revenue goals, ensure clean tracking, and collaborate with Marketing Ops, Content, and Sales to deliver measurable demos and revenue growth.

You will own the budgeting, testing, and optimization process, report weekly results, and help expand our reach into new markets with targeted geo campaigns.

Qualifications

• 4+ years of hands-on Google Ads management for lead generation with Performance Max
• Hands-on Meta lead generation, audience building, and high-volume testing
• Strong conversion tracking skills and ability to fix broken tracking
• Experience connecting ad leads to HubSpot with proper source attribution
• Comfortable owning a paid media budget and pacing spend weekly
• Able to work full-time in Lehi, Utah office

Responsibilities

• Run Google Ads hands-on and optimize for yield while keeping Performance Max controlled
• Build Meta from the ground up with lead ads, Conversions API, lookalike and retargeting audiences
• Optimize to revenue and feed results back to platforms for learning
• Own tracking and lead flow with Marketing Ops and HubSpot integration
• Launch account-based campaigns on LinkedIn and Meta with Sales Ops
• Plan and pace budget weekly across channels to drive demos
• Conduct monthly tests on creative, audiences, and landing pages and scale winners
• Collaborate with Creative, Content, and Sales to provide clear briefs and feedback
• Deliver weekly performance snapshots to leadership with clear rationale
• Support expansion into new markets with geo-targeted campaigns

Skills

Google Ads

Meta ads

Conversion tracking

HubSpot

Analytics & GTM

Tools

Google Analytics

Google Tag Manager

HubSpot

Job description

We are obsessed with the hero's journey at JobNimbus. Every person has a hero's journey. Hermione Granger, James T. Kirk, Frodo Baggins, Anna & Elsa, Nacho Libre, and even YOU! This is our "call to adventure" to come check out JobNimbus. What do you have to lose? You might make a few new friends, learn about a sick new company doing some amazing things, and maybe you'll even land a new job!

Mission

Paid media is how most roofing contractors first discover JobNimbus. Your mission is to run it hands-on so every dollar we spend turns into demos that close, not just clicks or cheap form fills. That starts with the signal. You'll teach Google and Meta to find contractors who become customers by feeding real revenue outcomes back into the platforms. Then you'll make sure the leads they find don't get lost. Every paid lead should land in HubSpot with a clear source and reach a rep who can help. From there, you'll widen the engine. Google carries most of our paid demand today, and you'll change that by building Meta into a proven second channel and launching target-account campaigns on LinkedIn. The goal is growth that holds steady, even when one platform has a bad week.

What You'll Be Doing

• Run Google Ads hands-on. Audit and restructure the account for yield, keep Performance Max under control, and roll out bidding changes carefully so lead flow stays steady while the algorithms learn.
• Build Meta from the ground up. Launch lead ads, the Conversions API, lookalike and retargeting audiences, and a steady stream of contractor-focused video and UGC creative tests. Then bring a data-backed case for how far to scale it.
• Optimize to revenue, not form fills. Send demo-held and closed-won outcomes back to Google and Meta so the platforms learn which leads turn into customers.
• Own the tracking and lead flow. Partner with Marketing Ops so every paid lead lands in HubSpot with its source and routes to a rep. Keep spam, invalid traffic, and abandoned forms out of your conversion data.
• Launch target-account campaigns. Build account-based audiences on LinkedIn and Meta with Sales Ops, and run enterprise campaigns alongside our Business Development team.
• Own the budget. Plan spend by channel and campaign, pace it weekly, and move dollars toward what produces demos that close.
• Test constantly. Run creative, audience, and landing page tests every month, log what you learn, and scale the winners.
• Partner with Creative, Content, and Sales. Write clear creative briefs, team up on landing page tests, and use feedback from sales reps to sharpen targeting.
• Tell the story in plain language. Send a weekly paid performance snapshot to your leader that explains what changed, why, and what's next.
• Support growth into new markets. Launch geo-targeted campaigns as JobNimbus expands into new regions.

What Makes You the Hero for This Job

• 4+ years of hands-on experience managing Google Ads for lead generation, including Performance Max, with results measured on pipeline or revenue
• Hands-on Meta lead gen experience: lead ads, audience building, high-volume creative testing, and the Conversions API
• Strong conversion tracking skills with Google Analytics, Google Tag Manager, and offline conversion imports, plus the ability to find and fix broken tracking
• Experience connecting ad platform leads to HubSpot so leads arrive with a source and route correctly
• Comfortable owning a paid media budget and pacing spend weekly
• Able to work full-time in our Lehi, Utah office

Superpowers

• Customer Obsession: You want to know what makes a roofing contractor stop scrolling, click, and book a demo, and you go find out by listening to sales calls and reading the leads yourself.
• Extreme Ownership: When a campaign stumbles, you're the first to say so. You own the fix, including the tracking, the lead flow, and the budget.
• Self Awareness: You know where your paid media skills are deep and where they're still growing, and you ask for help or feedback early.
• Proactive Learning: The platforms change every month and you keep up. You test new features, read the release notes, and bring back what works.
• Team Commitment: You make Creative, Content, Marketing Ops, and Sales better partners by giving them clear briefs, fast answers, and credit for the wins.

U.S. Standard Demographic Questions

We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in JobNimbus’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.